Is Your Company Ready for Social Media?
Paul Provost, Principal
Yes, social media is all the rage.
Yes, it can be incredibly effective for businesses of all shapes and sizes.
No, it is not the solution to all your problems nor is it the golden goose that everyone and their mother seems to be saying it is. Did your mother ever use the phrase, "If your friends jumped off the bridge, would you?"
In other words, before you jump in, take a moment and ask yourself the following 12 questions and then ask yourself if you really are ready to let loose on social media.