Is Your Company Ready for Social Media?

Paul Provost, Principal

Yes, social media is all the rage.

Yes, it can be incredibly effective for businesses of all shapes and sizes.

No, it is not the solution to all your problems nor is it the golden goose that everyone and their mother seems to be saying it is. Did your mother ever use the phrase, "If your friends jumped off the bridge, would you?"

In other words, before you jump in, take a moment and ask yourself the following 12 questions and then ask yourself if you really are ready to let loose on social media.

5 DOs & DON'Ts for Social Media Success

Adam Levy, Account Manager / Special Projects

Social media can be a fickle friend – that's a fact. For businesses, if you don't know what you're doing, it can be a huge waste of marketing time and dollars. Worst-case scenario? Instead of successfully promoting your company, you actually turn off prospects and give your clients second thoughts.

So, what are the basics of social media etiquette? What are the big DOs and DON'Ts of social media success? Follow these tips and you'll avoid some of the main social media pitfalls.