1. Write job descriptions for each and every position in your store, and keep them current. Current job descriptions are essential to completely understanding what you are recruiting for – and for applicants understanding what they are applying for.
2. Make sure you have an “Employment Opportunities” section on your website, with current, detailed descriptions of the positions available and an online application.
3. Let your social media followers know that you’re hiring / looking for good people.
4. Make recruiting an integral part of each key manager’s job description.
5. Constantly recruit - all the time, and not just when you have a staff vacancy to fill. You and your managers should have a back-log of job applications from candidates that you have constantly been recruiting.
6. Always have business cards with you so that when you meet a strong employee at another business you can invite them to give you a call to learn more about your store. Typical places would be other retail environments, restaurants, fitness facilities, etc.
7. Is your store a pleasant environment to work in? If not, time for some spring cleaning. A shop that’s a little “rough around the edges” in appearance may be fine for a service technician, but maybe less inviting to a female salesperson you might be looking to hire.
8. Offer a referral bonus to your employees, and make it clear that the employee must be in good standing with the company for a pre-determined period of time before the full bonus is issued.
9. Designate an internal mentor to ensure new hires feel welcome and needed and contribute to the success of the business.
10. Regularly evaluate all employees to ensure top performers are rewarded and low performers are weeded out.
