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Connection Newsletter
September 2013
Growth Without Compromise
Here’s an interesting fact - in 2007, Matrix had a total of 56 products available for the commercial fitness market. Now six years later, the Matrix portfolio has expanded to 394. The Matrix team is certainly proud of that number, and not just because of the 700% increase in breadth of offerings. We have been able to accomplish an increase in numbers while maintaining our recognition as a leader in innovation. Virtual Active by Matrix, Ultra Series strength, Ascent Trainer, ClimbMill, and the 7xi are a few examples. We are excited to unveil even more in the coming months!
Matrix will be displaying several new products at the upcoming Club Industry show in Chicago (Oct 24-25). Attendees can visit booth 521 to see our completely redesigned bike lines: Hybrid, Recumbent, and Upright. In addition to the new lineup of bikes, Matrix will also showcase the new C3x ClimbMill and IC3 indoor cycle.
Hope you can join us at Club Industry. If you are unable to make it to Chicago, you can experience our comprehensive offerings at any of the shows listed in the Mark Your Calendar section of this newsletter. We look forward to seeing you!

In Health,
Kent
JHT Opens Poland SBU
Johnson Health Tech (JHT) continues to expand its global presence by opening yet another subsidiary in Europe. The new office and adjoining warehouse, which cover 1,500 square meters, are located in Warsaw, Poland, and house dedicated sales and service teams. Ulfert Boehme, Managing Director of JHT-Germany and JHT-Switzerland, will also be managing the Poland operations.
Poland is a highly competitive and fragmented market with more than 1,900 clubs and only a small number of fitness equipment distributors. According to estimates, their fitness club market is growing by 20% per year. Most new clubs are high-end, following the trend found in other areas of Europe. Poland is the ninth largest country in Europe with 38.5 million inhabitants and promises good potential for JHT and the Matrix brand. It is also worth noting that JHT is the first fitness equipment manufacturer to have a wholly-owned office in Poland.
Matrix IC3 Powered by ICG - Ultimate Indoor Cycling Comfort
Q Factor is the distance between the rider’s feet when pedalling a bike. The correct Q Factor can make indoor cyclists more biomechanically efficient by keeping hip, knee, and foot in alignment and maximizing the muscular forces applied to the pedals.
What is considered a "correct" Q Factor continues to be a much-debated topic in the industry. Anatomically speaking; people tend to feel more comfortable when the pedals are closer together, as has been demonstrated on road bikes. The new Matrix IC3 Powered by ICG® features an industry-standard Q Factor of 155 mm. This new Q Factor makes the indoor cycle feel more like a real bike. Not only does this provide familiarity in its feel, but other benefits include increased safety, comfort, and efficiency in each and every pedal stroke. You will never feel more comfortable riding an indoor cycle.
Click here to learn more about the new IC3.
Greetings from Johnny G
"When your pedal stroke becomes too intense, soften your legs, and add resistance.”
The most significant differentiation Kranking® has that separates it from all other indoor cycles and programs is that it is deeply steeped in a philosophy of training principles which have a direct mindful connection to how we face life -- and ourselves while under pressure and stress.
For those of you who can relate, the bicycle becomes a metaphor for life: “When your pedal stroke (life) becomes too intense, soften your legs (the body), and add resistance (the mind). We believe that "hard-body" meets "mind-body" by using timing, rhythm, coordination, and intensity. Through training strategies and techniques like periodization, we develop the wisdom for dealing with the stresses relating to both physical exercise and life itself. We can utilize tools, like the MYZONE heart rate activity tracking system, as an indicator of how well we are managing those stressors by getting real-time biofeedback.
The Kranking Program has a sound educational profile through which we have created programming for the personal trainer, group fitness instructor, and every individual to deepen their connection between their physical and emotional well-being.
Take care of yourself in all ways possible, and keep walking down the road to health and success.  
Cheers,
Johnny G
Showcase Installation - GYMBOX Fitness
Location | Longview, TX
Equipment Featured | Matrix Cardio, Aura and Ultra Strength, Johnny G Krankcycle by Matrix
Members | 5,000+
“We have far exceeded our expectations since opening this year and we believe this is in no small way due to the high quality of our Matrix equipment. The install couldn’t have gone better – and the service after the sale is what will make our relationship a long term one.”
- Brian Parker, Managing Partner
Mark Your Calendar
Snap Fitness | Oct 1 -3
Best Western | Oct 17-19
ISPA | Oct 21-23
Club Industry | Oct 23-25
BITAC West | Oct 27-29
IHG | Oct 28-30
866.693.4863
1600 Landmark Drive | Cottage Grove, WI 53527 US