We have now sold 60 tickets.

Please use this toolkit  to help promote this event.

 33 Wineries  /  $50 per person  / Goal to sell 300 tickets

This is a very casual tasting event - no wristbands, glasses or RSVP lists - everyone will have their ticket on their phone and they will all be "walk-in" tasters.

Questions:  Debbie@wineroad.com

We're off and running - we sold 500 tickets the first day! 

We have now sold nearly 700 tickets.

 Wineries will soon be uploading their recipes, so we'll have those to share with attendees.

Debbie has provided a tool kit with images and text for you to share on social.

Our goal is to sell 2000 tickets.  Questions, contact our Event Manager Debbie Osborn

Working with the team at WISE (Wine Industry Sales Education) we are thrilled to host this sales training seminar. 

September 13th, from 9:00-11:00am, at the Hilton Garden Inn.

Register (and details)HERE 

Sales is an extension of great hospitality.

The building blocks of great hospitality and sales is rapport. Building rapport (aka trust) and effective engagement means increasing overall guest satisfaction and sales/signups. 

In this workshop, WISE will present tools on building rapport techniques to help increase engagement with guests which will lead to sales and club signups. 

Attendees will develop skills on use of effective icebreakers, the right open-ended questions, compelling analogies, and great storytelling. 

With great rapport, attendees will learn how to effectively close the sale in a brand-appropriate way with planting sales seeds along the way to increase sales and wine club signups.

Only $10 per person (for current Wine Road members), this 2-hour training will give you tools to get more wine club sign-up and get more bottles moving out the door. 

Register Here:  Sales Seminar, Sept. 13th, 9:00-11:00am

Take the quiz - become a Wine Road Ambassador. Improve your knowledge of the Wine Road and the AVAs we represent. Learn more that you can share with your guests.

So far we have quite a few winery employees, but also wine educators from across the country, wine shop owners, somms and long-time frequent Wine Road visitors. It's been fun to see who takes the test.  People are commenting on social about the program.

If YOU earned your "pin", share on social #WineRoadAmbassador. That will help us generate even more interest - team work.

DETAILS HERE: WineRoad.com/WineRoadAmbassador 

We just popped reminder notices in the mail. A winery assessment is $900, a lodgings assessment is $500. Form is also HERE

If you would like to make multiple payments, we're happy to make that work, use the printed invoice we just mailed.

Food for Thought is in need of donations and volunteers…details: We are calling all restaurants/wineries/breweries/ice cream shops/eateries to join us in donating a percentage of their sales to Food For Thought on Thursday Nov. 30, 2023.

Although this is our 22nd annual Dining Out For Life Sonoma County, partnering with wineries on this event is a NEW OPPORTUNITY. 

Last year we branched out and wineries happily offered a % of their DTC sales for the cause and it was a success! Please have interested wineries contact Kristen Power or simply fill out our partnership form. 

Here is an additional ask: We are also calling all business sponsors and volunteer ambassadors.  Sponsors can commit by Sept 22 to be included in all marketing materials. Ambassadors are individual volunteers that help us on the event day and we will need 100+ folks. 

All sponsor, partner, and volunteer information is linked to our event page. 

Make it happen, sign-up to go tasting.

Bring a bottle for your host (not required, but oh so nice) and if you have referral cards, bring enough to share a stack with everyone at the tasting, then SHARE your experience on social, tag @thewineroad & #sipsonoma

Sign-Up here to TASTE or to HOST