All Member Message
All Member Message


Dear Members,

This week, the Arizona Lodging and Tourism Association has been focused on sharing the current challenges facing the travel and tourism industry with our state and federal leaders and advocating for immediate action to help the industry recover. We are pleased to share that last night the U.S. Senate passed the CARES Act, a $2T stimulus package to help businesses and employees. 

Our association also received an update from Senator Martha McSally about the CARES Act and she had the opportunity to hear firsthand about the expansive impacts here in Arizona. In addition, AzLTA joined our national partner the American Hotel and Lodging Association for Hotels for Hope. This new initiative will connect hotel properties with the health community, struggling to find housing and support as the COVID-19 public health crisis grows.

I would like to thank each of you for your engagement over the past few weeks as we collected industry impact stories and reached out to our Congressional delegation. Now more than ever we need to stand united as an industry and advocate for our businesses and employees. My team and I will provide updates as new developments arise. Thank you for your continued support.


Kim Grace Sabow
President & CEO


Senate Passes CARES Act
Last night the U.S. Senate Passed the Coronavirus Aid, Relief, and Economic Security Act (CARES) with a unanimous vote. The Act must be voted by the U.S. House of Representatives but the timing is not yet clear.

Major Provisions of the Bill Include:
  • Help for Small Businesses and Non-Profit Organizations: Provided through $377 billion in loans and loan forgiveness
  • Help for Severely Impacted Industries and State and Local Governmental Entities: Provided through $454 billion in loans, loan guarantees and other financial instruments
  • Business Tax Relief: For the current tax year and previous tax years
  • Help for Affected Workers: Provided through cash payments, tax relief, and unemployment insurance benefits.
  • Help for Hospitals, Healthcare Workers, and Infected Individuals: Provided through grants and other forms of relief.
  • Help for States, Local Government, and Transportation: Provided through grants, including direct support for the tourism industry and airports

Below you will find a link to the text of the bill, as well as summaries prepared by U.S. Travel and the American Hotel and Lodging Association. 
U.S. Travel Summary
AHLA Summary
This week, the Arizona Legislature passed the FY2021 budget with bipartisan support. The House and Senate have adjourned until April 13th unless otherwise determined by the Senate President and House Speaker. This allows both chambers to potentially return to finish up additional work. 

Key provisions of the FY2021 budget impacting Arizona's lodging and tourism industry include:
Arizona Office of Tourism 
  • Tourism Fund Deposit: $7.114 million
  • Arizona Promotion: $1 million
  • Wine Promotion: $100,000

COVID-19 Crisis Contingency & Safety Net Fund administered by the Governor
  • Appropriates $50,000,000 in FY2020 from General Fund
  • Allows Fund monies to be spent only following a state of emergency declaration by the Governor for the following during the state of emergency:
    • Housing assistance, including payments to prevent eviction or foreclosure
    • Monies for entities to provide services for homeless persons including shelter, food, clothing and transportation
    • Economic assistance to small businesses with fewer than 50 employees, nonprofit organizations and health care providers
    • Monies for food bank operations
Additionally, H.B. 2911 was transmitted to the Governor last week which authorizes the Department of Economic Security to implement alternative benefit eligibility and employer contribution requirements for the federal-state unemployment insurance program in support of individuals and employers affected by the coronavirus.


Governor Doug Ducey announced the Arizona Together initiative to support Arizonans during the COVID-19 outbreak, connecting individuals and businesses to resources, raising money for community organizations and providing information on volunteer opportunities., serves as the centralized location for Arizonans to find help or provide support.
In an effort to support communities across the country during this unprecedented public health crisis, AHLA announced a new initiative – Hotels for Hope – to connect hotel properties with the health community, struggling to find housing and support as the COVID-19 public health crisis grows. 

Hotels interested in joining AHLA's Hotels for Hope can volunteer HERE.

AzLTA is committed to providing our members with up-to-date resources, webinars, information and recommendations from our state and national partners. Daily updates will be shared on our website so please reference it often and share it with your network.
AzLTA Website
SBA Economic Injury Disaster Loan
Arizona Commerce Authority Busines Resources


AzLTA is working with our national partners to share information with the media about the COVID-19 impact in Arizona. We recognize that our industry partners across the state are experiencing severe impacts and would like to hear from you. 

Please share your story on how your company or organization is being impacted by travel restrictions, event postponements and other tourism and travel related cancelations. 


In collaboration with our partners at the Arizona Restaurant Association, we encourage all members with a restaurant to participate in Arizona Take-Out Week. 
Visit to help local restaurants and keep our industry moving forward.


Arizona jobless claims skyrocket, as coronavirus starts to hit economy
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