Summer 2021Global Business Bulletin
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MESSAGE FROM THE DIRECTOR
Yongsun Paik, Ph.D.I hope your summer is off to a great start. I am happy to report that LMU CIBE has continued to fulfill its mission to serve as a regional and national resource by organizing a series of webinars to enlighten the LMU community about timely and important topics related to international business. In collaboration with Florida International University (FIU) CIBER, we also organized a virtual Faculty Development in International Business (FDIB) South Korea program and supported faculty efforts to develop new courses/cases and conduct research on South Korea. CIBE was also instrumental in introducing a new International Business minor starting fall 2021 and launching a new student organization called the International Business Society. We hope you will join us for more programs this fall and continue to support the events and activities of LMU CIBE. Thank you!
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How Korean Companies Pivoted During the COVID-19 Pandemic
LMU CIBE, in collaboration with Florida International University (FIU) CIBER, hosted its second annual Faculty Development in International Business (FDIB) South Korea program from May 24-28, 2021. The FDIB program broadens faculty perspectives about global business and supports their research activities and internationalization of curriculum. More
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advisory board spotlightMaurice Kogon
LMU CIBE Advisory Board member Maurice Kogon released a new book, Roadmap to Export Success: Take Your Company from Local to Global, which compiles tools and resources he's gathered over 60+ years in the international business field. More
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alumni spotlightJessica Ashley Dy '19, M.S. '20
"Jashley" Dy, an assurance associate with Ernst & Young, describes how her experience in the international business course “Exploring Asian Culture” impacted her successful career. More
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Webinar HighlightsCIBE organizes year-round lectures to help the LMU community gain a deeper understanding of the global marketplace. View the webinars here.
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 | The Biden Administration and a New Approach to Denuclearization of the Korean Peninsula
Victor Cha, SVP and Korea Chair at the Center for Strategic and International Studies, shared insights on the impact of the new administration on the U.S. and Korean peninsula. More | |  | Net Zero: Investment Imperative and Operational Application
LMU Net Impact, Institute for Business Ethics and Sustainability, and CIBE organized a panel discussion about the importance of taking action on climate change. More | |
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 | Perspectives on Innovative
Global Marketing
CIBE partnered with LMU M-School on an interactive webinar featuring top executives from global brands sharing their perspectives on how brands succeed in the global market and how students can prepare for careers in marketing. More | |  | Cybersecurity's Geopolitical and Global Business Challenges
Robert Koepp, founder and principal of Geoeconomix and LMU management lecturer, and David Luckey, professor and senior international and defense researcher at RAND Corporation, shared their insights and experiences on cybersecurity’s geopolitical and global business challenges. More | |
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Subsistence Marketplaces ConferenceCIBE sponsored the second annual virtual Subsistence Marketplaces Conference which attracted over 200 scholars from across the globe. Led by LMU Marketing Professor Madhu Viswanathan, the three-day conference included presentations, breakout sessions, workshops, an interactive symposium, and the launch of a new academic journal, Subsistence Marketplaces. More
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CIBE Awards Faculty GrantsCIBE provides internal grants to LMU faculty to support research and curriculum development aligned with CIBE’s mission: “to increase and promote the nation’s capacity for international understanding and competitiveness.” CIBE awarded the following research and curriculum grants:
- Myla Bui, professor and chair of marketing: "Contextualizing the Global Phenomenon of Fear of Missing Out (FOMO) in the Digital Age"
- Véronique Flambard-Weisbart, professor and chair of Modern Languages and Literatures - French: "French for the Film Industry"
- Yamlaksira Getachew, assistant professor of management: "Supernational institutions and MNE location strategy: Evidence from the African Regional Economic Communities (RECs)"
- Robert Koepp, management lecturer: “Understanding Global Cybersecurity: Imperatives for Individuals, Societies, and Organizations”
- Aidin Namin, associate professor of marketing: "A Global Pandemic Tragedy: The World’s Largest Durable Goods Industry on the Edge”
- Madhu Viswanathan, professor of marketing: “Incorporating Global Sustainability into the Curriculum Through Virtual Immersion”
- Sijun Wang, professor of marketing: "Moral Disengagement Mechanisms in Consumer Coping with Animosity Associated with Desirable Foreign Brands”
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World Trade WeekLMU CIBE co-sponsored the Los Angeles Area Chamber of Commerce World Trade Week virtual conference on May 6. The event, titled "The Road to Economic Recovery," brought prominent business leaders, diplomats, government and civic officials together to discuss the crucial role of international trade in sustaining our global economy. More
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LMU CIBE Supports NASBITE LMU faculty Anatoly Zhuplev and Jason D'Mello coached a student team that made it to the finals in the NASBITE 2021 Student Case Competition. Additionally, LMU CIBE, along with the CIBE network comprised of 15 universities, sponsored the NASBITE 2021 Annual Conference held on May 6. CIBE Director Yongsun Paik presented at the conference alongside Zhuplev who presented on “Project-Based Learning Pedagogy in International Business Venturing” and CIBE Program Management Director Marki Jones, who presented on behalf of the CIBE network with counterparts from three other CIBE institutions on “Innovative and Impactful CIBE Resources for Global Trade."
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LMU Center for International Business Education extends its appreciation to the U.S. Department of Education and the Title VI grant for their support.
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