An annual tradition, the c21 team kicked off the new year with a full day off site planning session. We started with a casual breakfast, welcomed Shayla back from maternity leave and eased into what would become a jam-packed day of brainstorming and goal setting.

Then it was down to business — a deep dive into last year’s marketing results, administrative updates and a forward-focused conversation about how we make 2026 even stronger. Think: big goals, bold ideas and smart strategies.

Several hours, countless snacks and one very full Post-it Wall Easel later, we wrapped a productive day with a well-earned happy hour.

We also welcomed our newest intern, Sloan, to the team — keep reading to learn more about her.

Here’s to another standout year for c21 and for all our clients!

Our Tiniest Team Member Has Arrived!

Shariyah Marie Underwood arrived fashionably early in the morning on October 18. Nearly four months old, she’s already teething, laughing and talking up a storm - just like her mom! Safe to say, her sparkling personality is not surprising.

New year — new clients! c21 is excited to work with fascinating and new clients, Regenerate, International Dispute Management, Albany Westover CID, South Forsyth CID (rebranding to be announced soon). Our diverse portfolio has now expanded to include workforce energy management experts (oooooo), environmental mediation experts (aaaaaahhh), a brand-new Community Improvement District (ooohhh) and a soon-to-be rebranded Community Improvement District that may hold the key to metro Atlanta’s next entertainment destination (wooooowwww).

We are more than happy to provide our comprehensive menu of digital marketing and PR services to these clients to help them grow by assisting with media relations, brand awareness, website development, brand creation and more. If you know of any organizations in need of marketing or public relations help, feel free to send them our way!

True North 400 Sets Its Sights on 2026

Our client, True North 400, is ready for another year of growth, collaboration and community improvement. After a productive annual board retreat at Chateau Elan last month, where board members, staff and consultants heard from representatives from GDOT and MARTA, True North 400 then hosted its 14th annual Elected Officials Event at Oak Steakhouse at Avalon. Our team supported these annual events by creating a 2025 overview video, tracking RSVPs, creating name badges, ordering and delivering swag items and more. It’s been a busy start to the year but we’re looking forward to big successes for the CID in 2026 and beyond.

Plot Twist: She Just Keeps Getting Better – Congratulations to Frances!

Eight years, countless headlines and one fearless leader later, Frances Chang is still raising the bar at communications 21. As our VP and resident PR powerhouse, she’s the steady hand behind the strategy, the polish behind the pitch and the mentor who makes the rest of us sharper along the way. And when she’s not steering big wins for c21, she’s working in the film industry, because apparently one creative industry just isn’t enough. Here’s to eight years of brilliance, leadership and impact.

Proof That Talent Rises: Happy Work Anniversary to Sydney!

From intern to Senior Account Manager in just two years, Sydney Garde’s glow-up has been nothing short of iconic. She’s climbed every rung — Intern to Account Manager to Senior Account Manager — bringing sharp strategy, flawless execution and graphics that make us all say, “Can you send me that template?” Equal parts marketing mind and creative force, Sydney blends PR savvy with design talent like it’s second nature. Cheers to two years of talent and hustle!

We’ve been busy breaking down big moments in marketing so you don’t have to. From multimillion-dollar Super Bowl ads to the evolving role of Snapchat in 2026, our latest blogs unpack what brands are getting right — and where they’re missing the mark.

Spectacle vs. Strategy: What Super Bowl 2026 Ads Reveal About Brand Priorities

More than 100 commercials. Up to $10 million per spot. But did they actually sell anything?

This Super Bowl LX analysis explores who leaned into spectacle, who focused on strategy and why clarity — not just creativity — drives results.

Read the full blog from c21 Director Meghan.

3 Reasons to Use Snapchat as a Marketing Tool – With a Reality Check for 2026

Snapchat still has a young audience — but is that enough?

We updated a nearly 10-year-old blog to break down Snapchat’s current reach, ad performance and where it fits (or doesn’t) in a 2026 marketing plan.

Read the update from c21 VP Jamie here.

c21 is thrilled to welcome our 2026 Spring Intern, Sloan, to the team! With a background in journalism and a sharp eye for storytelling, she’s ready to trade headlines for strategy and put her creativity to work in an agency setting.

Get to know Sloan in her intern bio and keep an eye out for upcoming blog posts as she officially enters her c21 era. We’re glad she’s here!

We love any excuse to celebrate our team, and this quarter we got to toast two of our favorites.

Valerie rang in another year on January 27. When she’s not keeping us organized and on track, she’s cooking, gardening, canning, fermenting — and maybe dancing and singing a little off-key for good measure.

Meghan followed on February 2, bringing her signature creativity and curiosity to the celebration… and she predicted six more weeks of winter! No wait, that was General Beauregard, but they share the same birthday spotlight. Outside of work, she’s an artist, true crime enthusiast and passionate advocate for plant-based living.

We’re lucky to have both of these amazing women on Team c21!

Follow us on your social network of choice! Pick one, two or all of them – we don't judge! And if you check out our YouTube channel, you can find our series of team interviews, #c21TV. We've also been active on YouTube Shorts, so be sure to check that out too!