Industry News, June 8, 2023
Industry News, June 8, 2023
   June 8, 2023                                                                                                                                                                                    Photo by Joey Hamilton        

Dark Sky & Annular Solar Eclipse Technical Assistance Available

Celebrating, protecting and visiting “dark-sky” areas is a growing worldwide phenomenon – and that’s great news, because, since the invention of electric streetlights and the use of artificial light at night (ALAN), we are losing the natural darkness of night literally at the speed of light. In fact, it’s estimated that 80% of Americans and nearly 33% of all humanity can no longer see the Milky Way from home. Unlike states east of the Mississippi River and our neighbors to the north and south, Oregon is fortunate to have an abundance of dark skies.
To support the tourism industry and our outdoor recreation partners interested in developing dark sky experiences and destinations, Travel Oregon is providing Dark Sky Tourism Technical Assistance.  By completing the request form for technical assistance, you will be put in touch with our consultant Dawn J. Nilson, a dark sky expert. Upon receiving your request, Dawn will reach out to you directly to discuss in depth your individual ideas and needs and help answer your questions. Dawn is also available to assist tourism industry partners looking to learn more about or plan events around the upcoming Annular Solar Eclipse on October 14, 2023.
Interested in learning more about Dark Sky Tourism or the Annular Solar Eclipse? Access the Dark Sky Tourism toolkit and Annular Solar Eclipse toolkit on Travel Oregon’s industry website.
If you experience any issues with this form, or have any questions about this service, please email Hilary Sager at hilary@traveloregon.com.

      2022 Oregon Visitor Profile Dashboard and Webinar

      The Oregon Visitor Profile study was completed in collaboration with Destination Analysts, Travel Oregon, the Port of Portland and DMOs from across the state. This robust survey features data from over 15,000 Oregon visitors and provides insights into their perceptions, motivations, trip details, satisfaction, planning and demographics.
      Resources and presentations related to the study are available below and online:

        2022 Economic Impact Report Available

        Travel Oregon worked with Dean Runyan Associates to estimate the economic significance of the travel industry in Oregon. The report describes the economic impacts of travel to and through the state, each of its seven tourism regions and all 36 counties over the time period of 2003 to 2022, and includes detailed estimates of travel spending, the employment and earnings generated by this spending, and travel-generated tax receipts. A primary objective of the report is to provide reliable detailed figures that permit year-to-year comparisons at the state, regional and county levels.
        The summary and full report are available on the industry site.

            Locl Fundamentals Webinar for Lodging Properties & Restaurants

            How your business appears online matters. It’s the first thing customers see when they search online. Locl helps you simplify Google Business Profile updates, create posts, engage with customer reviews, monitor business performance and act on insights.
            Join Alexa Darrow of Locl on June 14 from 12-1 p.m. to learn how you can use the Locl platform (for free!) to save time, gain valuable insights and drive business.
            Learn more and register here.

              Oregon Tourism Commission Briefing & Meeting, June 12-13

              The upcoming briefing and meeting will be in-person and live-streamed on Travel Oregon’s industry YouTube channel. The agendas and additional meeting materials are available online. There is an opportunity to submit public comments. Comments must be received by Thursday, June 8 at 5 p.m. 
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