New Resource Available on Travel Oregon's Industry Site: Virtual Training, Engagement and Assistance

Small businesses, lodging properties, attractions, restaurants, guides and outfitters have all seen massive losses from the COVID-19 pandemic. Additionally, the momentum of the movement against racial injustice, and recent wildfires have exposed more vulnerabilities (and room for further improvements) in Oregon’s tourism industry.
To support economic recovery across the state, Travel Oregon, alongside regional and statewide partners, developed the Virtual Training, Engagement and Assistance program to provide training resources, engagement opportunities and technical assistance. In addition to the industry site, Travel Oregon’s industry YouTube channel hosts a Virtual Training, Engagement and Assistance playlist for anyone who would like to access past webinars. Programming is designed for small businesses, industry leaders and tourism professionals seeking resources and tools from across the state to support their local tourism economy’s healthy recovery.
Content includes both industry and niche business training series focused on general tourism development and resources, small business marketing and communications, outfitter forums as well as region-specific trainings and external partner resources.
Travel Oregon will continue to offer technical assistance to businesses that seek to develop or improve their agritourism, travel trade and guide business experience. You can now submit a request for this support online. Please visit for upcoming virtual training and engagement events and to access past events.

Oregon Tourism Leadership Academy (OTLA) Now Accepting Applications

The Oregon Tourism Leadership Academy is designed for professionals currently employed in Oregon’s tourism and hospitality industries. Interested program participants should have supervisory, managerial, or executive responsibilities in either the private or public sector. Program participants must confirm their availability to participate in four multi-day experiences starting in the Spring, and taking place throughout the year.
Applications for the 2021 academy are due Dec. 4. Before you begin, please have the following documents complete and saved as PDFs:
Upon successful completion of the application you will receive a confirmation email. Check the box at the end of the application if you would like to receive a copy of your application. 
If you have any questions, contact Marla McColly.

Save the Date: New Virtual Conference for Restaurants and Hotels

The Oregon Restaurant & Lodging Association (ORLA) will host ORLA Live! Virtual Conference, Nov. 9-10 from 9 a.m. to 3 p.m. The online platform will allow attendees to participate in live discussions or view sessions up to 30 days following the event. 
Key topics include: 
  • Future of our industry
  • Diversity and inclusion
  • Local, state and federal elections
  • Lodging data and trends
  • Restaurant realities
Photo by Brian Kimmel

New Industry Reports Available

Travel Oregon's industry site now features newly published reports. These reports are also featured in the newsletter sidebar under "Research & Reports." 
Updated reports will be available on the sidebar of all future newsletters and published on the industry site:
This report provides visitor spending attributable to travelers who visit a Travel Oregon Welcome Center during their trip. These estimates were produced using annual visitor spending estimates from the Dean Runyan Associates Regional Travel Impact Model and the visitor data collected in eight official state Travel Oregon Welcome Centers, including visitor counts and surveys.
The statewide report includes year-to-date data on the top, followed by month-specific data. Please note, the Statewide Lodging Performance Statistics includes data for the U.S., Pacific Region (which includes Alaska, Washington, Oregon California and Hawaii), Oregon as well as each of our seven tourism regions.
To help share information about COVID-19 impacts to the travel industry, Travel Oregon’s research team is compiling state and national data on a bi-weekly basis to share with externalvpartners. The data is for informational purposes only.
Travel Oregon has partnered with Dean Runyan Associates to provide the Travel Industry with a monthly “Oregon Travel Barometer.” The Barometer is a quick-read dashboard of key travel indicators designed to show changes in the metrics that affect Oregon’s tourism industry.
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