New York Times best-selling author Daniel Pink says it best: “We are all in sales now.” Whether you have it in your job title or not, we all convince and persuade on a daily basis. Despite the prevalence of sales in our lives, the art of selling has never been more different. In fact, sales have changed more in the past 15 years than in the past 1,500 years. Meet the new ABCs to effective sales:
Attunement - seeing through the lens of the customer