Travel Oregon Invites Active Adventurers to Experience the Magic of Oregon's Fall and Winter Seasons
Last spring, Travel Oregon launched the Only Slightly Exaggerated (OSE) campaign and showed the world that Oregon is unlike any other place in the spring and summer, but our state’s magic extends into the fall and winter, too. We are leveraging the tone and aesthetics of our spring campaign by creating weekly content that highlights all seven regions and promotes activities available in Oregon’s fall and winter seasons.
We have created regional content that we'll use to target Oregonians, close-in drive markets and those familiar with the OSE campaign with new illustrated creative highlighting Oregon's winter experiences and activities. Each week, a new regional image and content will be released on TravelOregon.com and across social channels.
The Fall Campaign Toolkit has been developed to help the industry leverage the campaign. See the schedule in the toolkit for the regional rollout and learn how you can use the campaign assets in your channels to promote your region and business. For images, contact Kelda Schmidt. Images are licensed for partners to use on their websites and social channels. Be sure to check back each week to see the new campaign art in the toolkit. As part of the fall campaign objective to inspire people to get out and experience Oregon communities this fall and winter, Travel Oregon partnered with the Oregon Cultural Trust to bring the OSE creative to life in seven communities across the state with hand-painted murals produced by Forest for the Trees to create the Oregon Mural Trail. View the official press release,
here.
