Nashville, TN; August 19, 2019 – Groups360, a leading online marketplace for meetings, today announced that four major hospitality companies – Accor, Hilton, IHG (InterContinental Hotels Group) and Marriott International – have invested a combined $50 million in Groups360 to enhance the GroupSyncTM platform and make group travel easier for meeting planners. GroupSyncTM will deliver the first truly transparent, efficient and cost-effective online tool for meeting planners to source and book meetings and events across a wide selection of brands.
Leveraging Groups360’s innovative proprietary technology, business intelligence and industry expertise, the enhanced GroupSyncTM platform will offer transparent rates, fees and relevant meeting content across the meetings landscape. Groups360 expects to deliver access to group rooms and space availability, pricing and an “instant book” capability for less-complex meetings as part of its future product roadmap. This functionality, along with other unique features, will ensure ease of use and meaningfully reduce friction for meeting and event planners. GroupSyncTM will include content from a wide variety of brands and independent properties.
Kemp Gallineau, Groups360 President and CEO stated, “We have listened to meeting planners and heard their needs. Planners are looking for a simple and seamless experience for booking group rooms, meeting space, and ancillary services. Simple meetings should have a simple solution to make bookings across multiple brands easier. We are focused on continuing to enhance GroupSync’sTM reputation as the “smartest” search and book application available as it makes recommendations to planners based on their preferences and market price predictions from our algorithms. With this new investment in our business, we will scale up our sales, marketing and engineering teams to deliver this enhanced GroupSyncTM functionality to more planners around the world.”
Groups360 will continue to be led by CEO Kemp Gallineau and Executive Chairman David Kloeppel. NCN and its partners maintained ownership in the company following the transaction.
“The hospitality industry is ripe for change. Groups360’s technology will be at the forefront of driving advancements in how meetings are sourced and booked. We are excited to work with the new strategic partners to build a global travel technology business here in Nashville,” said Sid Chambless, Managing Partner of NCN.
