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WELCOME TO NEWHOUSE PRINTING'S E-NEWSLETTER!
Our monthly newsletter is our way of keeping in touch with clients and friends! We talk about the latest happenings at Newhouse, as well as tips you can use from the printing & marketing industries. Thank you for subscribing and be sure to like us on social media so you can interact with us. We'd love to hear from you!

We are showcasing some of the “Reasons to Love Us” this fall. Look for our emails featuring our best traits and we’ll show you just how much we care about your business. You’ll Love Us, Guaranteed!
Add PERSONALITY
to Your Company
Website
Your online presence is often the first impression customers and prospects get of your brand. This can be good if you’re diligent about crafting an impressive digital footprint—but not so good if your website has been collecting dust for the past year. If it seems that your company’s web presence is a little vanilla, here are five easy ways to add some flavor.  
  • Use real photos of staff & write nontraditional bios. Your staff page is likely one of the most popular pages on your website—look at your analytics. Customers love to know the people behind the business. Write fun bios with interesting facts about your employees and give your staff page a more human factor. Check out our website bios here!
  • Get creative in your copy. You can be professional and personable at the same time. Strip out any mumbo-jumbo industry jargon—that’s not how your customers talk. Replace it with short sentences that are well crafted and conversational. And don’t be afraid to add humor where appropriate.
  • Promote engagement. Link to your social media accounts. Feature a company blog on your homepage. Run a contest on your website that encourages customer engagement. Be real, human and authentic—it’s the best way to connect with your online visitors and “relax” your online personality.
FIVE WAYS
TO BETTER SELFIES
Between Facebook, Instagram, Snapchat and simply sending photos to your friends, you have the opportunity to plaster your lovely mug all over digital creation. Put your best face forward; it’s a snap with these selfie-taking tips.
  1. Fake flawless skin. For women, foundation and translucent powder are quick fixes, but it’s important to get as much light on the face as possible. If you’re indoors, stand near a light source. Also, make sure your flash is on. The light will bounce off the skin, illuminate it and conceal facial imperfections.
  2. Pay attention to the camera position. If the lens is at your eye level or above, you’re in the right frame. If the lens is below your eye level, then you run the risk of acquiring an extra chin. For most people, the best angle for a selfie is one that’s just a bit higher than their line of vision with their face turned slightly to the side.
  3. Consider your background. The best selfies have either interesting backgrounds or really simple ones. The middle ground is what detracts from a great selfie. If you’re in public, beware of photo-bombers.
  4. Use the right apps and filters. Pro tip: The Instagram filter Valencia is flattering for almost everyone. The Afterlight app is highly recommended for editing your phone camera photos. And if you're really serious about selfies, the Samsung Galaxy S5 phone comes with a selfie mode that will automatically airbrush and brighten your face.
  5. Don’t take it too seriously. If you need a professional shot, hire a photographer. Selfies are for social media, friends and fun—your best shots are typically going to be the ones where you’re not trying too hard.

111 N. Walnut Street Dover, OH 44622 // 330-343-1242 // newhouseprinting.com

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