Serving Hoosier Broadcasters Since 1998
6 April 2021
From the Reading Pile: A guide: 10 steps to more inclusive reporting.
Let's start this issue with an advertorial.
The pandemic has created many changes and disruptions. We have been told that SAFE AT HOME is one of the best ways to ensure social distancing, even as the state tries to reopen. Yet with fewer people in their cars, radio listening has INCREASED in many markets.
Between on-air ratings and online streaming metrics, the proof is undeniable: people are yearning for local information, delivered by people they know, like and trust. Another lesson from safe distancing: whether radio or TV, consumers empathize with anchors, reporters and entertainers working from locations other than their studios.
That is where VIRTUAL NEWS CENTER™ can help. Current economic interruptions make it difficult for local stations to provide the kind of quality information and talent that consumers and advertisers' demand. And now, your biggest competition is most likely their cell phone!
Why does my station even need local news?
Research shows that the not-so-secret ingredient to radio success is content that is 'local, local, local'. However, economic pressures have forced many stations to rely on only a national news network, eliminate a news presence all together ceding local information to other technologies. Whether you have a Music Station focusing primarily on drive-time updates, or a News/Talk format demanding round-the-clock updates, relevant local information is a critical key to keeping your audience. Markets with electronic ratings measurement have found that their news and information segments are among the highest-rated minutes of the hour. This, in turn, adds value to news sponsorships.
Why should I outsource my station's news?
For too many radio operations, recent events have made it more challenging to justify the cost of even one full-time news staffer. But when you share the cost with other stations, everybody has better quality at far less expense. Each VIRTUAL NEWS CENTER™ anchor has years of industry experience and your anchor (or anchors if you like) will be exclusive to your stations. Plus, they sound like they are part of your staff.
How can you know what's going on in my market?
Of course, VIRTUAL NEWS CENTER™ can do the normal beat calls and web site checks. We also get on relevant email and fax distribution lists for your station. In a Corona world, we've seen that technology makes it simple for virtually every staffer to work from outside the building. In many situations, traffic and billing is handled somewhere else, and now you can have a larger sounding newsroom and not worry about all the issues that go along with a local hire.
Want to learn more?
Go to virtualnewscenter.com or call CEO Joel Dearing at 877-470-6397 to learn how VIRTUAL NEWS CENTER™ can help you.
A former Indiana TV meteorologist has died. Paul Emmick died April 1 of natural causes at only age 55. Mr. Emmick was Chief Meteorologist at WSBT-TV (Channel 22, South Bend). Before that, he worked two tours at WDRB-TV in Louisville, Kentucky, WEHT-TV (Channel 25, Evansville), weekends at WRTV-TV (Channel 6, Indianapolis), and The Weather Channel. Here's the complete obituary.
Nexstar's CBS affiliate WTTV-TV (Channel 4, Bloomington) and FOX affiliate/WXIN-TV (Channel 59, Indianapolis) welcomes Lindsay Stone as a reporter. Ms. Stone last worked north on US-31 for Gray Television's NBC affiliate/WNDU-TV (Channel 16, South Bend), where she anchored '16 News Now at Noon' for just over two years.
Circle City Broadcasting's CW affiliate/WISH-TV (Channel 8, Indianapolis) will launch a sports betting show ('All Indiana Bets'). Debuting later this year, All Indiana Bets will be co-hosted by Jason Hammer (who also co-hosts afternoons on Emmis' N-T/WIBC (93.1, Indianapolis) and comedian Scott Long. WISH-TV entertainment reporter McKinzie Roth (herself a former radio DJ) will also be featured.
Heartland Media's CBS affiliate/WTHI-TV (Channel 10, Terre Haute) weekday morning co-anchor Alia Blackburn exits after over 7 years with WTHI-TV. Ms. Blackburn began as a producer, moved through the ranks to weekend evening anchor, and then to her current role in October 2018. Ms. Blackburn will soon join Nexstar's CBS affiliate WTTV-TV (Channel 4, Bloomington) and FOX affiliate/WXIN-TV (Channel 59, Indianapolis).
Weigel Broadcasting announced they will pay $145,333 for 6 LPTV stations around the country. They're buying them from HC2's DTV America Corp. In Indiana, the purchase includes the CP for WZDS-LD (Channel 18, Evansville).
Where Are They Now? Former South Central Media GSM Jaleigh Long earns a promotion to VP/Market Manager of Cox Media's Atlanta and Athens, Georgia radio stations.
This Week in Indiana Radio History
Sign-on dates seem to be a prickly matter, subject to great debate, and mostly impossible to confirm. If there is something we need to add to the calendar, please let us know. Please also e-mail us if you have updated information.
April 4: In 1922, 920am in West Lafayette signs on as WBAA, and still is. WBAA is Indiana's oldest continually operated radio station. In 2005, WOWO(AM) (1190am, Fort Wayne) adds HD Radio.
April 5: In 1948, 1580am in Connersville signs on as WCNB. Today, it's WLPK. In 1965, 98.3fm in Peru signs on as WARU-FM. It later moved to 98.5fm, and today, it's WMYK. In 2004, Fort Wayne's WNHT-FM (96.3fm, Churubusco) flipped formats from CHR ('Hits 96.3') to Rhythmic CHR ('Wild 96.3').
April 6: In 2009, WFFT-TV (Channel 55, Fort Wayne) launched a 10PM newscast, anchored by Jim Blue.
April 7: In 1998, 104.3fm in Charlestown signs on as WBLO. Today, it's WAYI.
April 9: In 2004, what was then WYLT (103.9fm, Fort Wayne) flipped formats from Hot AC to Pop CHR, but remained 'My 103.9.' In 2006, WKBV/Richmond broadcaster Phil Stigleman died. Age 79. In 2018, Joe McConnell died. Age 79. Mr. McConnell worked at WBAA/Lafayette, then-WFAM-TV/Lafayette, and WTHI(AM), WTHI-FM, and WTHI-TV/all Terre Haute.
April 10: In 2012, Ken Trimble ('J. Paul Roberts') died. Age 69. He was GM and did morning drive at WKID in Vevay, Indiana. In 1967, 105.5fm in Auburn signs on as WIFF-FM. Later on, the 102.3fm, LaGrange allocation swapped with the 105.5fm, Auburn allocation. Today, it's WGBJ (102.3fm, Auburn). In 2010, WAWK (1140am, Kendallville) signs on FM translator W238BH (95.5fm).
Majic 95.1, Fort Wayne is searching for a Morning Show Sidekick with a feisty, energetic, fun, likable personality who’s not afraid to be vulnerable on-air to compliment the morning show host. This person must be comfortable with regular show critiques, loves editing, is hungry to win, and is willing to build and maintain relationships with listeners, advertisers, and promotional partners; serve as the liaison representing the station as a member of the morning show. If you want to have fun and be paid for doing it, apply now.
Send package to firstname.lastname@example.org
Sarkes Tarzian is an Equal Opportunity Employer.
Federated Media South Bend - Account Executive - New Business Development
This is an outside Sales position that will focus on building new business partnerships for the radio stations. It requires creativity and marketing savvy to discover and satisfy the needs of potential new clients with Integrating Marketing campaigns that include radio, content marketing, digital and event marketing. If you have been described as a self-starter, confident, driven, persistent, competitive, always closing, organized, problem solver, than you may love this opportunity!
• College degree or 2 years sales experience, marketing preferred
• Can clearly communicate ideas through verbal and written presentations
• Operates by the Core Values of Integrity, Passion, and Innovation
• Inbound Marketing Program to provide Qualified Leads
• CRM that helps you to work Smarter and Faster
• A comprehensive Sales Play Book to help you move the process along
• Healthcare (Health, Dental, Vision) and 401k
• A culture that’s driven by purpose. Creating big events. Helping local businesses. Raising money and giving back to non-profits.
• Take our online assessment.
• Send resume & cover letter to: email@example.com
Federated Media is an Equal Opportunity Employer.
Are you a salesperson with a positive attitude who hates to lose? Our Kokomo and Marion radio groups both have immediate openings for our next multi-media sales superstars! We're looking for team players who are a whiz with technology, and previous sales experience, a knack for developing new business and creativity are all a plus. If a competitive salary plus commission, benefits, and extras get your attention, contact us today! Hoosier AM/FM, LLC is an Equal Opportunity Employer and maintains a drug-free workplace. Please send resume to Joel Pyle at firstname.lastname@example.org.
Locally owned and operated WGCL (98.7 and AM 1370) and Rock 96-1 The Quarry are looking for both full-time and part-time account executives to help develop commercial, non-traditional, and digital revenue. Successful candidates:
• Have had success in selling their particular industry
• Possess a solid work ethic and are self-motivated
• Understand what it takes to develop and nurture mutually beneficial business relationships
In this non-corporate, Bloomington-based position, you'll help local businesses grow through the power of advertising on WGCL, Rock 96-1 The Quarry, and WTTS (92.3). You'll also have the opportunity to sell a vast array of digital products through our new ST Digital arm. Whether you're looking for a full-time career or a part-time opportunity, we will craft and customize the right scenario for the right candidate.
Send an introductory email along with your resume to email@example.com. Sarkes Tarzian, Inc. is an Equal Opportunity Employer.
That's all for this issue. Thank you for your continued support.
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