Texas CEO - Top 10 Most Read Articles of 2015

#10: Water for Dummies
While Texas has beaten the drought that began 2015, a few weeks of 100 temperatures over the summer could return our state to a critical phase once again. Experts from the Texas Water Conservation Association, McGinnis Lochridge and the Texas Water Development Board shared their
observations on water, water policy and its potential impact on business. Texas CEO

#9: The White Hat Hacker: Meet HD Moore, the Man Keeping Cybercriminals Awake at Night
HD Moore hacks into businesses websites to see just how vulnerable you are - then tells you all about it - he's a white hat hacker and fixes security breaches. How does he do that? Read on. Texas CEO

#8 Building Your Personal Brand: How Professionals Establish Expertise, Credibility & Trust
Sonia Fisher of KPMG discusses why building a strong personal brand has become a business imperative that is essential to building a strong personal reputation and helping your organization succeed in the marketplace. Texas CEO

#7: Go Deep, Go Wide: The Winning Formula for Branding at McGarrah Jessee
Mark McGarrah and Bryan Jessee started their ad agency 19 years ago with a different kind of operating philosophy: Account people and creative people can get along, respect each other and do award-winning work that sells products for their clients. Texas CEO

#6: The Watersense House: Lessons for Developers, Contractors, Landscapers and Homeowners About Green Living
Go inside a model in home design and construction that was built on the campus of the Texas A&M AgriLife Research and Extension Center in Dallas to demonstrate new ideas in residential conservation. Texas CEO

#5: How I … Applied For-Profit Strategies to a Non-Profit World
Jennifer Hilton Sampson of United Way of Metropolitan Dallas shares the lessons she's learned from for-profit leaders that have benefitted her role as the CEO of a large non-profit. Texas CEO

#4: Mini Trends: 5 Keys to an Engaged and Innovative Culture
Carrie Vanston of Technology Futures, Inc., discusses how innovative companies have gained from the high engagement of their workforce and offers tips for businesses looking to stay innovative. Texas CEO

#3: Straight From the Heart: Southwest Airlines Branding Strategy
Learn how Southwest Airlines created a new, aspirational visual expression of its brand—one that marries its colorful past to its promising future. Texas CEO

#2: The Texas Housing Market
Real estate experts weigh in on the state of the Texas housing market, focusing on Austin, San Antonio, Houston and Dallas-Fort Worth. Texas CEO

And the #1 Story From Our 2015 Weekly Newsletters: 2015 Economic Forecast
Financial experts met at our Texas CEO 2015 economic forecast events in Dallas, Houston, San Antonio and Austin. How did our prognosticators do in forecasting last year? Texas CEO