In this edition of Rooibos News, we explore how Rooibos and Honeybush continue to evolve beyond their traditional roots — from scientific breakthroughs and product innovation to their enduring place in everyday South African life.

We look at how Rooibos is being studied as a powerful ingredient in next-generation skincare, how Honeybush is gaining recognition as both a wellness infusion and a modern, ready-to-drink innovation, and why Rooibos remains a firm local favourite with billions of cups enjoyed each year. Together, these stories highlight the growing global relevance of South Africa’s indigenous botanicals across health, culture and innovation.

All this and more below! 

Rooibos is stepping into the spotlight in skincare innovation, with new research from the University of Málaga, in collaboration with Cantabria Labs, highlighting its potential to enhance traditional sunscreens. Extracts from Aspalathus linearis were found to improve absorption, boost antioxidant protection and help extend the effectiveness of UV filters — in some cases increasing overall protection levels.

The study also found Rooibos to be stable under sun exposure, helping reduce photodegradation and support longer-lasting skin defence. While still in early stages, the research points to a new generation of “intelligent” sunscreens that go beyond UV blocking to actively protect the skin — with Rooibos emerging as a promising, plant-based ingredient in future formulations.

Click here to read more. 

Honeybush, a naturally caffeine-free herbal infusion from South Africa, is drawing growing global interest as research begins to validate its long-standing traditional use. 

Made from the Cyclopia spp. shrub, honeybush is rich in antioxidants and plant compounds that may support overall health — including potential benefits for blood sugar regulation, inflammation and skin health. Its smooth, naturally sweet flavour and low tannin content also make it an accessible, everyday alternative to traditional tea.

While early laboratory and animal studies show promising results, experts caution that more large-scale human research is still needed. Honeybush is generally considered safe, though it may interact with certain medications. As interest in evidence-backed, plant-based wellness grows, honeybush stands out as a compelling example of how traditional remedies are being explored through a modern scientific lens.

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Rooibos continues to hold a special place in South African culture, with locals consuming an estimated 3.5 billion cups each year. 

This remarkable figure reflects not only its popularity, but also its role as an everyday staple — enjoyed across generations for its smooth flavour and naturally caffeine-free qualities.

Recently, a segment on Radio Sonder Grense, a nationwide radio station in South Africa, discussed the above statistic. 

Click here to listen to the segment.

Honeybush is gaining recognition in new product innovation, following its inclusion in a standout beverage at the 2026 Readers’ Choice New Products of the Year Awards. 

Developed by Twinings, the new Refreshers range introduces a cold-dissolving herbal tea mix that blends honeybush with real fruit pieces — offering a convenient, café-style iced drink in seconds.

This ready-to-mix format highlights the growing demand for functional, caffeine-free beverages that combine flavour with ease of use. As honeybush continues to expand beyond traditional hot infusions, innovations like these reflect its versatility and rising appeal in modern, on-the-go lifestyles.

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