As the Content Marketing Institute explains in this post, the right model for your customer’s journey adds tremendous clarity and insight to your content strategy. These four examples will help you think through what’s happening in the hearts and minds of buyers as they take each step in their journey.

The more you explore journey mapping, the better you will understand what your customer is experiencing with your organization—which will ultimately make it easier to create content for them. These tips from Convince & Convert will help you create your next (or first!) customer journey map.

Many content marketers make the mistake of creating content solely to attract and support new customers, forgetting about the rest of the customer journey. In this Search Engine Journal guide, you'll explore five different phases of a customer's journey in order to better shape your content strategy to meet their needs.