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At 6P, 2016 will be remembered as a year of vibrancy, growth, great projects and exciting changes – including moving to our new location at 44 Princess Street in the Exchange District, Winnipeg’s hub for business innovation! Over the course of the year, we worked on a wide range of campaigns, strategies, plans and tactics for a variety of businesses in order to help them meet their goals with efficiency, effectiveness and dynamism. Here’s a sample of our work that 6P team members selected as best encapsulating what 2016 meant to us.
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Richardson International, Ltd.
Brand Awareness
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Richardson International is Canada’s leading agribusiness. On the cusp of the company’s 160th anniversary, and Canada’s 150th anniversary, Richardson wanted to honour their company’s heritage while elevating brand awareness among urban audiences. 6P worked closely with Richardson’s marketing team to develop and rollout a high-impact multimedia campaign, including Out of Home, digital, online, print and internal communications tactics, that proved out the many ways in which Richardson is truly invested.
Learn more about Richardson.
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Crosstown Civic Credit Union (CCCU)
Brand Evolution
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CCCU’s founding members first came together over a half-century ago because they believed that everyone deserves access to fair treatment, high quality services and sound, unbiased advice. In 2016, while CCCU continues to uphold these founding principles, their corporate identity required some refinement in order to better reflect their modern services, benefits and long-standing values. They engaged 6P to develop a new corporate identity, including logo, tagline and brand strategy. The new brand is contemporary, welcoming and straightforward, bringing fresh appeal to CCCU’s branches, website and advertising and communications materials.
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Canadian Roundtable for Sustainable Crops (CRSC)
Brand Development and Launch
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Comprised of grower, industry, customer and consumer organizations, the CRSC needed a brand and website to unify their member base and communicate their mission, vision and values to stakeholders, government and potential members. 6P worked with CRSC to develop a brand identity, website and messaging matrix that positioned the CRSC as progressive and relevant to target audiences, and communications materials that clearly conveyed the CRSC’s brand and value proposition to potential members as well as stakeholders and government.
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For over 80 years, The Pritchard Group’s seven industrial divisions have delivered industry-leading solutions for machine and equipment challenges. They needed a website that reflects their leader-of-the-pack status, unifies their seven service sectors under one brand, positions the company competitively and equips them with the tools to grow. Working closely with leaders from each division, 6P applied contemporary brand thinking and creative techniques to build a website that unites seven sites into one consistent, attractive, user-friendly web experience. The outcome: a competitively positioned world-class multi-site.
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The pioneer manufacturers of versatile, low-maintenance heavy-duty carpet cutters for over 30 years, EZ Cut needed to breathe new life into their website, logo and marketing materials in order to stand above and apart from the competition. 6P developed a cutting-edge website that showcases EZ Cut’s sophisticated approach, and equipped their sales team with the tools required to grow brand awareness, including an e-marketing campaign, tradeshow collateral, logo evolution and print pieces. As a result, EZ Cut has made new inroads with prospective customers and transformed leads into sales – today, the EZ Cut shop is positively humming with activity!
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Town of Niverville
Brand Alignment & Website Development
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Located 30 kilometres south of Winnipeg, the town of Niverville is one of the youngest and fastest growing communities in Manitoba, thanks in part to an influx of people moving to raise their families outside of the ‘big city’ influences. In light of this recent growth and shifting demographics, Niverville required an evolved logo and new website in order to showcase their friendly, peaceful and vibrant intergenerational community. 6P developed and, through a variety of media, helped roll-out a new brand identity and website that tell the story of Niverville today: it’s where you belong.
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ADDITIONAL PROJECTS OF NOTE
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Huron Windows Tradeshow Booth | |
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Tradeshow Infotainers Brochure | |
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Simmons Masonry Display Banners | |
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