A More Immediate Solution
For stores that need to deal with traffic issues now, we see a more immediate opportunity - increasing the visits of your existing customers (no matter what demographic they fall under). Top-performing retailers recognize that the key to driving consistent traffic is targeting customers who recently purchased from them. Some examples:
1. Customers who buy a bike but leave without accessories or clothing. Send them a thank you with clothing and accessory offers.
2. Customers who recently had service work done. Ask them in an email for feedback on their service experience and include some limited time offers.
3. Customers who need to get that bike they purchased from you tuned up. Send them a tune-up reminder near the anniversary of their bike purchase.
Many quality retailers are also running rewards programs, which can be another effective way to drive repeat visits and business.