JANUARY 28, 2021
JANUARY 28, 2021
Dear Members,
It’s been a busy week at the Arizona Legislature with AzLTA priority legislation Tourism Marketing Authorities (S.B. 1101 and H.B. 2161) passing the House and Senate Commerce Committees with bipartisan support. Thank you to everyone who reached out to lawmakers and signed in support of the bill. Your outreach was critical to our success this week.
As the bills proceed through the legislative process, we must continue to reach out to members of the Arizona House of Representatives and Senate to educate them about the importance of Tourism Marketing Authorities. 
Senator Vince Leach introduced legislation (S.B. 1377) this week to provide COVID-19 liability protections to businesses, organizations and health care providers. AzLTA joins a coalition of more than 70 chambers of commerce, business advocacy groups, and trade organizations in support of this bill. Also, SB1379 (vacation rentals; short-term rentals enforcement) sponsored by Senator Mesnard was introduced, an important Short Term Rental reform bill for our industry. We will continue to provide updates on these important bills as they are debated at the Capitol.
 
Sincerely,
Kim Grace Sabow
President & CEO

SAVE THE DATE
ARIZONA UPDATE
ARIZONA OFFICE OF TOURISM DESIGNATES 2021 AS ARIZONA’S "YEAR OF THE ROAD TRIP"

The Arizona Office of Tourism is designating 2021 as Arizona’s Year of the Road Trip. Our state is made for road trips with its beautiful scenery and wide-open spaces, making it easy to socially-distance along the way. Itineraries and the latest COVID-19 guidance on safe travel can be found at AZRoadTrips.com. New Arizona road trip ideas will be updated seasonally throughout 2021, so travelers planning road trips are encouraged to check back regularly.


AZSAFE+CLEAN CERTIFIED

In an effort to establish a unified standard for safety and cleanliness, AzLTA has worked with the American Hotel and Lodging Association’s Safe Stay initiative which builds upon various sanitation best practices and recommendations from national hospitality and public health experts and various hotel brands to create our AZSAFE + CLEAN Hotel guidance.
AzLTA members who can verify that they meet these standards will be able to display a badge (window decal and electronic image for web use) to confirm to both their team members and guests that they are taking the necessary steps to remain safe and clean. It also will help members continue to improve social responsibility, while at the same time ensuring a clean and inviting environment for their guests and visitors.
If you haven’t signed up for the AZSAFE+Clean self-certification, please do so by downloading the checklist or visiting azlta.com/azsafe
GET CERTIFIED TODAY!
FEDERAL UPDATE
AHLA: “HOTELS READY TO HELP VACCINATE AMERICA”
The American Hotel & Lodging Association (AHLA) is launching a new effort under its “Hospitality for Hope” initiative to identify “ready-now” hotel properties able to assist public health agencies and private sector partners and serve as COVID vaccine administration sites to Americans across the country.
Hotels are uniquely positioned to help the vaccine distribution effort:
  • Geographic reach
  • Available capacity
  • Property design/operation
  • Infrastructure
  • CDC-based cleanliness guidelines
  • Climate control/refrigeration
Learn more about AHLA’s initiative here
U.S. TRAVEL ASSOCIATION MAPS OUT COMEBACK FOR HARDEST-HIT U.S. INDUSTRY
In yesterday’s annual State of the Travel Industry address, U.S. Travel Association President and CEO Roger Dow acknowledged the hardships the pandemic has inflicted on travel—both as an industry and as a fundamental part of American life—but struck an optimistic tone about the prospects for travel’s return. 

U.S. Travel’s proposals fall into five categories:
  1. Economic recovery
  2. Investing in infrastructure and the future of mobility
  3. Increasing global competitiveness
  4. Reimagining air travel
  5. Streamlining travel and security facilitation
Click here to read Dow’s prepared remarks and download a copy of U.S. Travel's Policy Program
MEMBER SPOTLIGHT
Grand Canyon University recently announced they will be assisting with COVID-19 vaccination efforts in Arizona by becoming a public Point of Dispensing (POD) for the Maricopa County Department of Public Health. This endeavor mirrors the values and mission of GCU to care for those in the community and is part of a broader University initiative to positively impact the neighborhood in which it resides.
GCU was founded in 1949 and is Arizona’s premier private Christian university. GCU is regionally accredited by the Higher Learning Commission and offers 270 academic programs, emphases and certificates for both traditional undergraduate students and working professionals, including their top-ranked Hospitality Management program.
Students in this program work at the university’s full-service restaurant and hotel to gain the skills needed to make headway in the industry. The GCU Hotel is currently open for reservations and invites you to experience the finest accommodations and amenities in Lope Country.
To learn more about Grand Canyon University, visit gcu.edu.
HUMAN TRAFFICKING PREVENTION MONTH RESOURCES
The AzLTA has partnered with The SAFE Action Project to provide FREE human trafficking training to AzLTA members and their staff. While National Human Trafficking Prevention Month is coming to a close, AzLTA encourages all members to raise awareness of human trafficking and its common indicators with employees and guests.
For additional resources, visit: https://azlta.com/human-trafficking/
AzLTA MEMBER BENEFITS
FDA-authorized at-home COVID-19 test
20% discount with code HOSPITALITY20
Discounted virtual health visits
$7 per month per employee

Back pain relief virtual program
Free offer for AzLTA members
Earn cashback rebates on supplies
Free to join as AzLTA member
IN THE NEWS
Leaders of the eight Cactus League host municipalities and the tribal community signed a letter on January 22, expressing their support for a delay in the 2021 spring training season to allow for the COVID-19 situation to improve in Maricopa County. During an interview on KPHO/KTVK, AzLTA President & CEO Kim Sabow stated, "If we can at least delay the start, and vaccinations are rolling out more and more, I think consumer confidence will be re-established and hopefully we can welcome some visitors and Cactus League in its entirety. It is so crucially important to the state's economy, our local hotels and indirect jobs." Watch full segment here
MEMBER RESOURCES
AzLTA is committed to providing our members with up-to-date resources, webinars, information and recommendations from our state and national partners. Daily updates will be shared on our website so please reference it often and share it with your network.
AZ SAFE + CLEAN CERTIFICATION
REOPENING HOTEL & TRAVEL GUIDELINES
COVID-19 RESOURCES
AZ REOPENING GUIDANCE
ARIZONA MEANS BUSINESS
JOIN TODAY!
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