Winter WINEland will be January 13-14, 2024 ~ 11:00-4:00 both days ~ Goal 2000 tickets

Walk-in tasters, no reservations, but they will select a starting winery, so you will have an RSVP list to check those folks in. We will supply glasses and wristbands.

$250 reimbursement for food, entertainment or decor  (or a combination) - it's up to you, but you will need to submit receipts.

Sign-Up HERE        Deadline is Oct. 17th      Tickets Launch Nov. 6

Now we are at 1300 tickets sold / 700 to go!

Debbie has provided a tool kit with images and text for you to share on social.

 Questions, contact our Event Manager Debbie Osborn

We have invested $27,000 in advertising. $10,000 streaming ad on Peacock, $10,000 digital on Flipboard and other various radio and email blasts.

Fine-tune your tasting room sales techniques, Thursday Oct. 26th 9:00-11:00 at The Lodge at Healdsburg

The building blocks of great hospitality and sales is rapport. Building rapport (aka trust) and effective engagement means increasing overall guest satisfaction and sales/signups.

In this workshop, WISE will present tools on building rapport techniques to help increase engagement with guests which will lead to sales and club signups.

Attendees will develop skills on use of effective icebreakers, the right open-ended questions, compelling analogies, and great storytelling.

With great rapport, attendees will learn how to effectively close the sale in a brand-appropriate way with planting sales seeds along the way to increase sales and wine club signups.

NEW Category when you are adding your events to our online calendar: MUSIC

When you enter your event details, at the bottom of the form, you will see a new "check off" box that says Music.

I'd recommend that you read the music licensing guidelines from Wine America, if you are playing music, hire bands, spin records etc - make sure you are covered before you publicize that you offer music.    Music Licensing Requirements

Become a Wine Road Ambassador. Improve your knowledge of the Wine Road and the AVAs we represent. Learn more, so you can that information share with your guests.

If YOU earned your "pin", share on social #WineRoadAmbassador. That will help us generate even more interest - team work.

DETAILS HERE: WineRoad.com/WineRoadAmbassador 

Make it happen, sign-up to go tasting.

Bring a bottle for your host (not required, but oh so nice) and if you have referral cards, bring enough to share a stack with everyone at the tasting, then SHARE your experience on social, tag @thewineroad & #sipsonoma

Sign-Up here to TASTE or to HOST

It looks like Trentadue has some space for tomorrow (Wed).

We're about to start the super fun project of editing our printed Wine Road map  :-)

THESE are the links to the latest version:

Map Front         Map Inside

Please review & send us your edits by Oct. 20th

If you have not made an assessment payment, you will not be on the map.

We will be printing 150,000

Send edits to beth@wineroad.com

Winter Wine Trail

Save the date: Saturday, Feb 10, 2024

Same format, 11:00-4:00, $50 per person, walk-in tasters, each served 2-3 wines.

Sign-up in December

Tickets on sale in January