With over 500 million Tweets sent per day, the idea of trying to find anything specific on the platform can seem like an impossible feat. Thankfully, Twitter has a built-in tool that helps streamline this process. Tune in to this guide from Hootsuite to get the most out of Twitter’s Advanced Search for your lead generation purposes.

Now it's time to look beyond the basics. Buffer's list of tips and tricks will show you exactly why Twitter's little-known Advanced Search tool is a goldmine for marketers and small business owners.

There are two common problems with running a high quality Twitter feed: how to create a consistent stream of tweets, and how to avoid rehashing the same conversations that everyone else is currently having while still being interesting. This article from MarketerGizmo shows you how you can use Advanced Search to hack the system.