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In this issue: Best ways to promote your brand // Is Yellow Pages dead?
In this issue: Best ways to promote your brand // Is Yellow Pages dead?
Improving Your Small Business Marketing Tactics

Premium Content: Most Effective Versus Most Difficult to Execute


Ascend2 recently conducted an online survey from a panel of more than 50,000 US and international marketing and sales decision-makers and practitioners representing a wide range of roles, company types, sizes and locations.
They found that eNewsletters + Case Studies are still the best ways to promote your brand advantage relative to the effort involved in doing do.
These results also demonstrate why the new CASL Legislation should NOT reign in your e-mail marketing efforts.
Most effective  Most difficult
EMAIL NEWSLETTERS
21%
5%
CASE STUDIES
21%
15%
WHITE PAPERS
15%
18%
RESEARCH REPORTS
13%
20%
WEBINARS
12%
7%
VIDEOS
11%
25%
INFOGRAPHICS
6%
9%
PRODUCT DEMOS
1%
1%
For a full copy of this report, reply to this email or sign up at SharpSpring’s website: SharpSpring’s website.

Should You Follow the Yellow Page Road?

Paul Provost, Principal

For the past seven years we've had numerous business leaders ask whether the print Yellow Pages should still be a part of their directory advertising tactics. While our answer is still “yes” if they are pursuing a very mature demographic with traditional media habits, for the majority of our clients, the answer is “no”.
North American studies reflect our changing times. The local Yellow Pages Directory no longer occupies the monopolistic media status (in print, online and mobile versions) that it once did. In many markets, the once traditional fall door-to-door directory delivery will become an elective delivery option this fall.
So what caused this Yellow Tornado of doom?
Seminar - Brand Strategy For Small Business Join us on Wed. Aug. 20, 2014 8:00 to 9:30 am
Educate Your Customer Seminar - Join us on Wed. Sept. 24, 2014 8:00 to 9:30
Better Than A Plain Ol’ Business Card
How data will transform business
Insights on the challenges you face in your business

Did You Know?

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