Ascend2 recently conducted an online survey from a panel of more than 50,000 US and international marketing and sales decision-makers and practitioners representing a wide range of roles, company types, sizes and locations.

They found that eNewsletters + Case Studies are still the best ways to promote your brand advantage relative to the effort involved in doing do.

These results also demonstrate why the new CASL Legislation should NOT reign in your e-mail marketing efforts.

■ Most effective  ■ Most difficult

EMAIL NEWSLETTERS

CASE STUDIES

WHITE PAPERS

RESEARCH REPORTS

WEBINARS

VIDEOS

INFOGRAPHICS

PRODUCT DEMOS

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Paul Provost, Principal

For the past seven years we've had numerous business leaders ask whether the print Yellow Pages should still be a part of their directory advertising tactics. While our answer is still “yes” if they are pursuing a very mature demographic with traditional media habits, for the majority of our clients, the answer is “no”.

North American studies reflect our changing times. The local Yellow Pages Directory no longer occupies the monopolistic media status (in print, online and mobile versions) that it once did. In many markets, the once traditional fall door-to-door directory delivery will become an elective delivery option this fall.

So what caused this Yellow Tornado of doom?

Read more ...