Weekly Member Memo
May 16, 2023
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Wine Road's Summer Wine Trail |
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Saturday July 8, 2023 / 11:00-4:00 / 40 Wineries
Wineries will pour 2 wines per ticket holder, "summer wines", think White, Rosé and Sparkling (obviously every winery will pour what works for them).
Tickets go on sale this Friday - we will update you with sales each week. We will send out a social media tool kit NEXT week and the participating winery list and program will be online by this Friday.
We will promote via our consumer newsletter June 1st, (50,000 subscribers) via social and with some streaming audio ads via the Chronicle and some local radio the week leading up to the event. QUESTIONS ask Debbie
If this works, we can do a Fall Trail, Winter Trail, Spring Trail
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A Wine Road hosted seminar. Grow Your Business. Website SEO Strategy. |
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| This could be a game changer for your winery or lodging.
June 14th 9:00-10:30 - The Lodge At Healdsburg
Join us for this informative presentation by Jeremy Young as he shares techniques to turn those anonymous website visitors into qualified leads.
Growing your email list, booking tasting room appointments, and generating traffic to your website is expensive and difficult. Jeremy will teach you several different ways to capture qualified leads easily and inexpensively. He will also discuss the value of a high-intent SEO strategy.
Seating is limited to 60 ppl. Cost $10 for Wine Road members
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June 3 & 4, 2023 5500 Attendees
Wine Road members save $200 on their registration.
Questions: Chris Cannard 360-693-6023
Saturday, is many peoples favorite with the West Coast Chowder Celebration serving up samples of the Chefs best efforts. “Only professional chefs are allowed to be involved” and the results are stunning.
Sunday caps off a great weekend with the Kings of Calamari and the Masters of Mussels providing another super pairing opportunity with great wines.
Details and Registration HERE
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In case you are not aware - we have an AWESOME blog that posts once a month, "Along the Wine Road".
With great topics from Multigenerational Family Wineries, Planning Your Visit, to Old Winery Trucks.
Over 1000 visitors LOVE our blog and subscribe, so it pops up in their email box every month. We'd have even more readers if you we able to occasionally share a link on your social or in your newsletters.
We support our members by providing a variety of content, which is designed for you to share - from social posts, the blog, the podcast and our varietal of the month. The more our nearly 200 members share these links the better for everyone.
Find the stories that resonate with you and share, share, share.
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Wine Road Networking... meet your neighboring wineries, connect with your peers, partner and refer.
Our networking program is designed to make it easier than ever for you and your staff to get out there, taste at other wineries, share your referral cards (and a bottle of wine) and make connections that will help you provide a better experience for your guests.
It's easy - SIGN-UP HERE, to host, or to taste.
Then remember...sharing is caring :-) Please share with #SipSonoma #WineRoadLife
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| As traffic picks up in your tasting rooms, it's time to consider getting your team Red Cross certified. Get a ZOLL Defibrillator set up on your property and be prepared in case of an emergency.
Ron Rubin continues his quest to have this life saving equipment and training in every winery in Sonoma County.
Thus far 330 wineries have taken advantage of this amazing offer. We'd love to see more of our members on that list. The ZOLL Defibrillator is provided to your winery at NO cost.
Information here: Trained for Saving Lives
Follow up with Ron Rubin for more details.
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Thank you to our partners for their financial support.
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Ron Rubin Winery has financially supported our Wine Road Podcast for the second year - covering all costs associated with producing the show. Without that support we would not have been able to continue. Thank you!
Our show was just listed as #3 in the Top 70 Wine Podcasts.
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beth@wineroad.com | Healdsburg, CA 95448 US
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