Issue Number: 400

LIA Announces the 2025 TV & Cinema and Online Film
and Music & Sound Juries

Vicki Maguire, CCO, Havas London Named LIA 2025 Jury President for
TV & Cinema and Online Film Jury

Lucas Sfair, CEO and Head of Audio, Bumblebeat São Paulo Named Jury President for
LIA 2025 Music & Sound Jury

LIA announces the full juries for TV & Cinema and Online Film and Music & Sound. These expert jurors will convene at Encore @ Wynn, Las Vegas and award the most creative work entered into this year’s festival. Judging will run from 25th September through to 3rd October.

Vicki Maguire - 2025 TV & Cinema and Online Film Jury President

Vicki Maguire, Chief Creative Officer of Havas London, is the 2025 Jury President for LIA’s TV & Cinema and Online Film Jury. Recognized as a top creative in the industry, she is also a champion for women and under-represented groups in the industry.

Vicki remarked, “We are living through some bat shit crazy times… so let's hold hands, run towards the chaos, and do what we do best…film. Great film has the power to cut through the crazy and go straight to our hearts! We should celebrate this power, embrace it, reward it. That's why LIA is so important. We need to protect creativity. It will save the world.”

Film and Sound have the unique ability to evoke emotions, provoke thinking and even influence how people see the world. Take for example, the 1971 Coca-Cola TV ad that pans to show young people of different races singing I’d Like To Teach The World To Sing. It struck a chord with the public as it showed optimism and unity across the world. A film that is still remembered more than 50 years after it was aired.

Lucas Sfair, CEO and Head of Audio of Bumblebeat São Paulo, is a previous Grand LIA Winner, as well as, a 2025 Creative LIAisons Virtual Coach. He will lead the Music and Sound Jury. Apart from LIA, he has won many other top global awards in Audio and holds the distinction of being the only recipient of a Yellow Pencil for Original Composition in the history of D&AD.

"Being invited to serve as Jury President for LIA 2025 is both an honor and a responsibility I embrace wholeheartedly. Having experienced LIA both as an award recipient and juror, I'm looking forward to leading a diverse jury that

Lucas Sfair - LIA 2025 Music & Sound Jury President

celebrates work that doesn't just follow trends, but creates them. In the jury room, I expect to see audio innovation that transcends conventional boundaries—work that resonates emotionally and proves that sound remains one of advertising's most powerful and authentic storytelling tools," commented Lucas Sfair.

Barbara Levy, President of LIA, said, “Music and sound design are more than just sound effects set against visuals. The best music and sound actually make the narrative come alive. Just like great storytelling in film has the power to elevate the idea in very profound ways. Everyone on both these juries are master craftspeople. It’s such an advantage that everyone gets to see everything from the start of judging right until they cross the finish line. There are no shortcuts to getting to the best work. If something wins, it will be a piece of work that makes the best in the business jealous.”