Barrel Tasting Promotions
This year we "hit the ground running" early to promote Barrel Tasting.
We were a feature in Wine Spectator's Sips & Tips email to 150,000 subscribers.
We partnered with Priority Wine Pass, who included Wine Road Barrel Tasting in their email blast to 1 million BevMo subscribers.
7 x 7 in San Francisco featured Barrel Tasting
Decanter Magazine ran a 1/2 page ad in their December issue (41,000 subscribers). Decanter email blast (100,000 impressions) in January.
San Jose Mercury News
- listed in their round-up of wine events. Festivals
Napa/Sonoma Magazine, email blast to their A-list, for events, 20,000 subscribers.
Email invitations were sent to our 50,000 WINE ROAD subscribers on Jan. 22, a reminder in our newsletter Feb. 7 and a "last call" for tickets on Feb. 19th. We will send a "2nd Weekend" reminder March 4th, promoting tickets at the door.
sent an email invitation to their 150,000 subscribers in January, we also had a sponsored blog post by VinePair