RED HOT CREATIVITY: LIA CHINESE CREATIVITY
WINNERS REVEALED |
First started in 2017, the LIA Chinese Creativity Awards are back with a bold new chapter, and today we unveil the first Winners & Finalists of the relaunched program. The only global award show dedicated exclusively to Chinese-language creativity, LIA Chinese Creativity celebrates world-class work conceived, written and produced solely in Chinese. Judged on-site in Las Vegas by a high-caliber panel of top Chinese-speaking creatives, every entry is evaluated to the same international standards as the LIA global show. Winners take home the coveted Red Statue, and their work also counts toward Campaign Brief Asia’s Creative Rankings, placing them firmly among the creative elite.
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Remarking on the relaunched LIA Chinese Creativity Awards, LIA Chairperson Terry Savage shared, "I have been tracking the emergence of Chinese Creativity for some years and am happy that LIA Chinese Creativity Awards gives the opportunity to showcase the best work being produced in Chinese each year on the world stage".
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Chinese Creativity Awards Conclude: 2025 Gold Winners Announced
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A total of 5 Gold, 15 Silver, 17 Bronze, and 15 Finalist were awarded this year. Among them, five outstanding entries were honored with the prestigious Gold Award, showcasing the best of Chinese-language creativity in storytelling, cultural insight, and innovative execution.
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Business Transformation /Emerging Technology
Kuaishou
“The Sign Language Livestreamer”
Agency: Kuaishou/TOPic & Loong
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Online Film / Humour (Campaign)
The Anti-Grease
Agency: ROCK YU, Taipei
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Online Film / Copywriting (Campaign)
A Pinch of Inspiration
Agency: ROCK YU Taipei
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Online Film / Corporate &
Social Responsibility (Campaign)
Re-righting History
Agency: Leo Burnett Hong Kong Limited
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| Branded Content / Documentary Short Film
To the Greatness of Her
Agency:Ma’nifesto
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The conclusion of the 2025 Chinese Creativity Awards not only marks the successful completion of this year’s program, but also highlights the growing influence of Chinese-language advertising on the global stage.
We sincerely thank all entrants, partners, and industry peers for their support. With 2025
now concluded, the 2026 season is just around the corner—stay tuned for first-hand updates and join us in celebrating more exceptional Chinese creativity in the years ahead.
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