The Phluid Project in the Global Spotlight
"Human rights and activism is at the center of who we are!"
Launched in March 2018, this gender-neutral clothing brand, and NGLCC certified company, The Phluid Project, is a “brand, a movement, a community and platform based on activism, executed through the lens of fashion, and committed to challenging the ethos of traditions past and encouraging those which embrace and celebrate freedom and self-expression.” This mission statement is a testament to incorporating human rights standards into a business model, and The Phluid Project leads on its commitment by being one of the 200+ businesses and corporations who support the U.N.’s Standards of Conduct for Business: Tackling Discrimination Against Lesbian, Gay, Bisexual, Trans, and Intersex People.