Join Irondale's own Adam Schwartz, one of the creators and stars of It's a Southern Thing's viral weekly sketch comedy series, "So True, Y'all," as he discusses their creative process, how they use social media to build their audience, and more. Since August 2017, It's a Southern Thing, one of the brands produced by Red Clay Media, has been a go-to brand for content centered around the lighter side of southern life and culture, earning over a million followers in less than a year.

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