Hello, !
Branding is like chocolate. Strategic planning is like peanut butter. They are two different things that are good individually—yet significantly better together.
For nonprofit organizations, the two should work together to support each other. Unfortunately, many organizations aren’t creating the delicious peanut butter cup from their two main ingredients.
Your organization likely puts a lot of time, money and effort into both. It’s important to get the most out of their relationship—because that is what helps you authentically stand out and gain support.
Do you have an incredible, well-thought-out strategic plan—but need some assistance translating it into day-to-day communications? I’m here to help.
Best,
