Summer 2022Global Business Bulletin
| |
|
MESSAGE FROM THE DIRECTOR
Yongsun Paik, Ph.D. Greetings from Los Angeles!
I trust your summer is going well. I am so happy to share the great news that the LMU CIBE grant has been renewed for another four years starting fall 2022. It is a remarkable achievement that LMU was included again in the elite group of 16 universities across the country that received this prestigious grant. We are indebted to many stakeholders such as LACCD, LAACC, LAEDC and WTCLA for their strong partnership.
The global supply chain bottleneck and a sharp increase in energy prices remind us how integrated the world is despite the recent globalization setback due to the COVID-19 pandemic. This is why it becomes even more important to develop leaders who understand the intricacies of global business and geopolitical tensions. LMU CIBE continues its commitment to serving the needs of students, faculty and the business community. We look forward to your continued support in these endeavors. This newsletter highlights the exciting programs and activities that LMU CIBE sponsored during the first half of 2022 to help increase the global competitiveness of U.S. businesses. I hope you find it interesting and informative.
Thank you!
| |
LMU CIBE Awarded $1.2 Million GrantLMU CBA was awarded another Center for International Business Education (CIBE) grant from the U.S. Department of Education with total federal funding over the next four years of $1.2 million. LMU is one of 16 schools that received this highly competitive grant. "It is an honor to be selected to serve our nation again in this important work," said Marki Jones, LMU CIBE program management director. "We're excited to see what we can accomplish in the next four years and beyond." More
| |
CIBE Partners With WTCLA On FDI Report
LMU's CIBE collaborated with the World Trade Center of Los Angeles (WTCLA), an affiliate of Los Angeles Economic Development Corporation (LAEDC), to produce the 2022 Foreign Direct Investment (FDI) in California Report. Led by Assistant Professor of Marketing Richard Tang, the research focuses on foreign-owned enterprises' (FOEs) contribution to the local economy, industry networks, and the productivity benefit for FOEs selecting California, and Los Angeles in particular. Tang presented the research at the 2022 LA Investment Summit to over 400 participants, from the U.S. and abroad, representing 53 countries. More
| |
Webinar Highlights
To promote the nation’s capacity for international understanding and competitiveness, CIBE hosts a year-round International Business Lecture Series for the LMU community. These events help our students gain a deeper understanding of the global marketplace. View past lectures here.
| |
Intellectual Property and International Business
CIBE, together with the Fred Kiesner Center for Entrepreneurship, presented a webinar, "Protecting Your Intellectual Property and Business from Copycat Competitors" featuring a panel of LMU alumni. The discussion explored actions small business owners and entrepreneurs can take to protect their businesses in the global marketplace. Panelists presented best practices and tools as well as non-conventional methods that firms use to protect their intellectual property rights. Moderator by David Choi, Conrad N. Hilton Chair of Entrepreneurship noted, "We were able to discuss practical and innovative IP strategies that are tremendously valuable but not necessarily found in any textbooks."
| |
|
Sustainability SymposiumOn April 6, LMU's Net Impact chapter, in collaboration with CIBE and the Institute for Business Ethics and Sustainability, hosted the “Sustainability Symposium: The Business Case for De-Carbonization,” featuring David Ross, Director, Infrastructure Deal & Advisory, ESG and Climate Advisory, KPMG; and David Bochner, Business Development and Partnerships, Pachama. Both have helped businesses adopt decarbonization plans and strive for more sustainable business practices across the globe.
| |
World Trade Month
On April 26, the CIBE webinar, "International Career Pathways: A Celebration of World Trade Month," kicked off May's World Trade Month and launched the new Global Trade Career Guide. The guide highlights international career pathways in public and private sectors fueled by a vibrant international trade ecosystem in Los Angeles. Global business professionals Ruth Amanuel, Gerald Feeney and Jacobeth Hernández Mendoza shared their career journeys and provided practical tips and resources for internships, scholarships and jobs.
| |
|  |
Ruth Amanuel
Global Education and Workforce Economic Development Consultant
| |  |
Gerald Feeney
Manager of Strategic Customers, DHL Global Forwarding
| |  |
Jacobeth Hernández Mendoza
Consul of Economic Affairs, Consulate General of Mexico in Los Angeles
| |
| | |
CIBE Faculty Research PresentationsCIBE provides internal grants to LMU faculty to support research and curriculum aligned with CIBE’s mission: “to increase and promote the nation’s capacity for international understanding and competitiveness.” CIBE awarded research funding to three faculty members who presented their research at a special event on March 25:
- Yamlaksira Getachew, assistant professor of management: “Supernational Institutions and Foreign Location Strategy in Africa”
- Aidin Namin, associate professor of marketing analytics: “A Global Pandemic Tragedy: The World’s Largest Durable Good Industry on the Edge”
- Sijun Wang, professor of marketing: “Moral Disengagement Mechanisms in Consumer Coping with Animosity Associated with Desirable Foreign Brands”
| |
CIBE Awards Faculty GrantsCIBE awarded the following research and curriculum grants:
- Aidin Namin, associate professor of marketing analytics: "A Predictive Models of Public Goods in the Online Global Fundraising Market: A Comparative Study of United States vs. United Kingdom"
- Julian Saint Clair, associate professor of marketing: "Marketing (Anti-)Colorism in East Asia"
- Sijun Wang, professor of marketing: "Benign Envy, Malicious Envy and Hate: Consumer Reactions to “Bad” Adopters of Global Luxury Brands”
| |
|
faculty spotlightAidin Namin, Ph.D.
Aidin Namin co-authored a paper titled "An Investigation of Pandemic-Driven Consumer Search Behavior for the Automobile Market" which received the Best Paper Award from the American Collegiate Association of Retailing (ACRA). ACRA is the top higher education foundation focused on state-of-the-art research in the retailing domain. "We believe results of our study offer meaningful implications for U.S. and international marketers in the global automotive industry," said Namin. "To the best of our knowledge, this is the first study of this type post the COVID-19 pandemic." Namin extended his appreciation for the sponsorship and support received through the CIBE research grant.
| |
|
student spotlightItzel Chavez '22
Itzel Chavez has big plans after graduating from LMU with a degree in marketing and minor in international business. She's interested in a Fulbright in Taiwan as well as LMU’s global entrepreneurship program. She said that adding an international business minor was an easy decision. "International Business was one of the most fascinating courses. It was just a coincidence that the professor teaching it, Professor Dong Chen, happened to be chair of the international business minor!” The minor is designed to enhance professional competence and career mobility in an interconnected and rapidly evolving world.
Chavez said studying international business expanded her career goals and presented many exciting opportunities. “The [international business] courses prepare CBA students to adapt and develop skills to conduct business around the world. I think the key to conducting business in a global community is mutual understanding and collaboration. These courses help LMU students learn new skills to implement not just in their professional life, but in their personal life as well.” More
| |
 |
Clockwise from top left: Kaamilah Furqan, David Urtecho, Michelle Zalabak and Stephanie Nava
|
| LMU MBA Students Win Global Business ChallengeMBA students Kaamilah Furqan, Stephanie Nava, David Urtecho and Michelle Zalabak won first place in the Ace the Case Global Business Challenge. The virtual competition asked teams to tackle a real challenge for a global client through an interviewer-led case and final video presentation. The LMU team created a go-to-market plan for the U.S. expansion of Zeomedia, a Mexico-based water filtration system. The team was supported by faculty coaches Jason D’Mello and CIBE area director and Advisory Council member Anatoly Zhuplev.
Ace the Case is funded in part by CIBE, a Title VI grant from the U.S. Department of Education, and hosted by CIBERs at Florida International University, the University of Maryland and the University of Washington’s Centers for International Business Education and Research. More
| |
Follow #LMUCIBE
Stay updated on the latest news and networking by following LMU CIBE on social media!
| |
|
|
|
|
|
|
