Building online identity with smart marketing.

Mobile devices during a business meeting no faces

We're Online. It's Just What We Do.

The Wall Street Journal reports that we Americans no longer spend most of our time in front of the television (1). Instead, we’re on our computers, tablets, and smartphones. On the way to work, waiting in line at the grocery store, at Little League games, and even right before bed, we’re checking emails, social media posts, and our favorite apps.

From school kids to adult professionals, most of your target patient base is online and owns a smartphone, tablet, and/or laptop computer.

Target Dental Patients and Ideal Cases

You know the procedures you enjoy doing. Are they simple or complex? Do you prefer to do implants, smile makeovers, or Invisalign? Do you like working with kids or adults?

Identifying these bits of information will help you determine the best type of marketing to attract your target cases.

Target Case refers to the cases you enjoy and profit most from.

Defining your target case will help us create a dental marketing plan strategically situated to bring in the most enjoyable and profitable patients.

From the QnA Archives

What should I name my dental practice?

There are many important aspects to consider when naming a dental practice. Location, services, and whether you may ever decide to sell the practice are just a few considerations. We can help you navigate the trails to selecting a good practice name, then branding and marketing your practice.

This blog has a lot more great information on how to name a dental practice. It has been the most popular blog on my site since I wrote it.

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www.iDENTiwrite.com

940-395-5115

shauna@identiwrite.com

identity news issue 3.16

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