NC DHHS's Prevent and Protect Social Media Campaign
They are asking for your help...
As you continue to work tirelessly to slow the spread of COVID-19 in your communities, NC DHHS is announcing a new social media advertising campaign launched to continue to support your efforts as part of a larger Prevent and Protect public outreach campaign.
The baseline social media advertising campaign has been made possible through a grant from Facebook, Inc, which has provided advertising credits and design support. The ads will run in English and Spanish.
NC DHHS is asking for your help to amplify these Prevent and Protect campaign messages in your communities. The social media ads can be downloaded and shared on Facebook, Instagram, Twitter, and other social media and online platforms.
These ads are part of the larger Prevent and Protect communications campaign, which launched earlier this month. Prevent and Protect encourages North Carolinians to:
- Practice the 3Ws (known as PEL in Spanish) and wear a cloth covering over their nose and mouth; wait six feet apart; and wash their hands often.
- Get tested for COVID-19 and use Find My Testing Place to locate a nearby testing site.
- Answer the call and participate in the contact tracing process if they may have been exposed to COVID-19.
As you know, data shows that historically marginalized populations across North Carolina are being disproportionately impacted by COVID-19. For that reason, our Prevent and Protect campaign strategy is:
- Creating a baseline, statewide focus on reaching historically marginalized populations.
- Adding additional focus on reaching:
- People who work in occupations that are being most impacted and have a large representation among those from historically marginalized populations; and
- Counties currently seeing an increase in COVID-19 cases.
- Relying on community partners (like you!) to amplify the messages on social media.
Prevent and Protect campaign resources (social media ads, infographics, flyers, posters for businesses in your community, and more) are available at covid19.ncdhhs.gov/PreventAndProtect. You are encouraged to share these materials and resources through your own communications channels and with your local community partners. Materials are available in English and Spanish.
North Carolina Assisted Living Association