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Governor's Conference Scholarships are AvailableThe application process for scholarships to the 2024 Oregon Governor’s Conference on Tourism is now open. To be eligible, applicants must be one of the following: 1) currently enrolled in a college-level program applicable to a tourism sector; 2) a small entity (five or fewer full-time employees) owner or employee within the tourism industry; or 3) a volunteer within the tourism industry. Scholarship recipients will receive complimentary conference registration and two nights of lodging.
Review all criteria, list of preferences, timeline and selection process before applying here. Applications are due by January 12.
The 2024 Oregon Governor’s Conference on Tourism is March 11-13 in Salem. Registration will open in mid-January and will feature an early-bird registration price that will be available only for the month of January. Sponsorships and exhibitor spaces are still available. Please address any interest or questions to events@traveloregon.com.
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New Media Coverage Report
The Travel Oregon Communications team created a new earned media coverage report that highlights all of Travel Oregon’s consumer, industry and international influenced coverage. The report includes total impressions, regional engagement, top articles, markets and how all the Communications team’s efforts align with Travel Oregon’s 2023-2025 Strategic Plan and 10-Year Strategic Vision. This first report highlights Q1 (July, August, September). The report is available in Travel Oregon's Press Room.
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Oregon Wine Board Media Library AvailableThe Oregon Wine Board has officially launched its new media library, which is the result of a statewide photography project partially funded by Travel Oregon’s Wine Country License Plate (WCLP) grant program. The project portrays Oregon's six wine regions with a mixture of landscape and winery photos, as well as communities and industry members. Featuring more than 1,000 new photos, the library is available to wine industry associations, tourism groups, wineries around the state, and members of the media. The media library can be accessed here.
Questions and requests can be sent to Director of Marketing, Neil Ferguson.
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Oregon Wine Flies FreeOregon Wine Flies Free (OWFF), a partnership between the Oregon Wine Board (OWB), Alaska Airlines, and Travel Oregon, encourages out-of-state Alaska Airlines Mileage Plan members to visit tasting rooms. It promotes tasting room sales by waiving the baggage fee on one case of Oregon wine for domestic return flights. While the partnership has been running continuously since 2013, OWB is excited to announce a promotional relaunch that includes the following:
- Newly designed print materials for tasting rooms
- Target digital ads running on Google and OWB social media channels
- Active promotion in OWB's consumer newsletter
As OWB, Alaska Airlines, and Travel Oregon begin ramping up promotion of Wine Flies Free again, we ask that you take a few simple steps to ensure your participation is visible to visitors:
- Remind your tasting room staff about the Oregon Wine Flies Free program and how it works. We occasionally hear from consumers who encounter tasting room staff that are unfamiliar with it and we now offer materials that serve as a training one-sheet.
- Check your listing in the tasting room directory to make sure your status as a participating winery is correct.
Wine Flies Free is an effective sales tool for wine tourists and provides an opportunity to educate customers on proper packaging of wine for air travel. If you have questions about the program, contact Neil Ferguson.
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Oregon Tourism Leadership Academy (OTLA) 2024 Application Deadline ExtendedThe deadline for applications for the 2024 OTLA cohort has been extended. Applications are due by Dec. 15. This program, offered through the Oregon Restaurant & Lodging Association, is designed for professionals currently serving Oregon’s tourism and hospitality industries. Lodging and restaurant professionals are encouraged to apply for this professional development opportunity and contribute to the diverse perspectives on important conversations. Applicants must confirm their availability to participate in four multi-day experiences taking place quarterly.
This comprehensive program requires a commitment of time from participants. Before applying, prospective participants should review all program information available here.
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Locl Fundamentals Webinar, Jan. 10How your business appears online matters. It’s the first thing customers see when they search online. Locl helps you simplify your Google Business Profile updates, create posts, engage with customer reviews, monitor business performance and act on insights.
On Jan. 10, join Tommy Chipman of Locl for a one-hour webinar to learn more about using Locl. Register here.
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Watch the December Commission Meeting
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