Where Do We Start with Reframing?
A good starting place when considering how to implement reframing is to identify language that is the foundational content of your organization’s external communications -- standard text that is used repeatedly online and in print to uniformly communicate the organization’s objective and strategies. Examples include: “About Us” language, mission statements, and programs and services descriptions that are included in materials directed at all community stakeholders, such as brochures for the general public, proposals/letters to funders/donors, and messaging to policymakers.
Prioritize these communications for reframing, considering factors such as volume and frequency of use, potential for impact, organization needs, and staff and resource capacity.