What's in a name? A premium price, perhaps |
Trademark expert Chris Buccafusco is also a wine connoisseur. In the centuries-old Bordeaux wine market, where many producers have similar names, he found the perfect data set to investigate whether a uniquely named wine commands a higher price than one with a common name. He found brand distinctiveness confers a significant price premium. Whether low, mid, or high quality, a Bordeaux with a unique name can command up to twice as much — “a real, meaningful boost in price.”
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What U.S. and EU regulators can learn from each other to harness AI’s potential in drug development |
With effective regulation, artificial intelligence could transform every stage of drug development, bringing lifesaving medicines to market faster and at lower cost. Professor Arti Rai, an expert in IP and innovation, compared the FDA’s strategy on AI with that of the EU, and says European regulators could learn from the U.S.’s more individualized approach, while the U.S. could take a page from the EU’s more structured policy.
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What is AI? Professor Nita Farahany breaks it down |
Professor Nita Farahany, a leading thinker on the ethics of emerging technologies including generative AI, opens her classes to the public via , where subscribers can learn along with Duke Law students about AI’s impact on human cognition and mental health, and the rapidly-evolving legal and technological frameworks governing digital technologies. Here, Farahany explains what people mean when they talk about AI today, and why defining it is harder than it seems.
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New rules to keep fake AI evidence out of court and away from juries |
U.S. courts are facing an influx of AI-generated evidence, but the lack of clear evidentiary standards on AI increases the risk that deepfakes will be presented to juries. With studies showing false evidence has a real impact on verdicts, Paul Grimm, former director of the Bolch Judicial Institute, proposes new rules governing how judges should decide whether AI-generated content meets the threshold of admissibility.
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