Welcome to our May E-Newsletter! We appreciate our customers, suppliers and friends and enjoy keeping you informed about the happenings at Newhouse!
Whether it's your smile, your handwriting, or your strength, every one of us inherits attributes from our moms. Newhouse wishes all the moms a Happy Mother's Day this weekend!

NEWHOUSE PRODUCT HIGHLIGHT: TRADE SHOW BOOTHS

Heading to a tradeshow this summer? Your booth is your platform for engaging with your audience. Treat it as you would your website or your storefront—with attention to detail and plenty of energy. Our creative staff can help you create an engaging atmosphere.

Mike created graphics for these backdrop panels and the stand up display cubes for our customer in the equine nutrition industry

Here are some ways to grab attention:

Use stunning graphics & bright colors. You’ll need to stand out in the sea of booths with some cool lighting and colorful design. Graphics on several different surfaces is one way to make your booth design memorable.
Provide take aways items. People love swag, so provide some creative promotional items. For example, the notepad below was created to highlight one of our customer's new products.
Be approachable. Manning a booth means being personable, friendly and ready to interact with prospects at all times. Your booth should always be staffed with people who have a vested interest in your company and who genuinely care about its success. As important as your tradeshow materials are, your efforts will fall flat if your booth staff isn’t friendly and engaging.
Throw a contest. No matter what your budget is, a contest or promotion is a great way to generate interest and possible leads. You can use your own products or services as the prize if you want—just be sure your entry form includes an email address field.
Use social media. Plan to engage with visitors via social media with a unique hashtag, live podcasts or special incentives for visitors who visit your booth. Integrate social media with your booth for a fun and engaging campaign.

Trade show signage and display for a customer who manufactures waterproofing and weather barriers for the construction industry

This customer used a new product as a reason to create a custom notepad

HISTORY PRESERVED ON COLLAGE WALL

With all the spring cleaning and items recycled last month, Stephanie made a collage wall of Printing History in our job jacket room which consists of mostly obsolete (but valuable) technology. Items include; color separations, dylux proofs, film, proportion wheels, diskettes, CD's, metal plates, timecards, and real paper maps! If some of you don't know, a map is a large piece of paper with a diagramatic representation of an area of land or sea showing physical features, cities, roads, etc. It can be neatly folded into a rectangle and used over and over.

Newhouse Printing
newhouseprinting.com
330-343-1242
111 North Walnut Street | Dover, OH | 44622 US

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