In this edition of Rooibos Innovation, we spotlight how Rooibos continues to inspire creativity and cross-industry collaborations around the world. From Moncloa’s tropical Rooibos blend developed in partnership with Brazilian fashion brand Recco, to Café Kitsuné’s Sakura Rooibos Tea Latte celebrating design and flavour in perfect harmony, Rooibos once again proves its global appeal.

We also feature Les Thés de la Pagode’s elegant Advent Calendar, where Vanilla Rooibos Escape takes its place among the brand’s most cherished organic blends, and explore Tea with Tae’s modern tea range, introducing a new generation of consumers to the smooth, caffeine-free taste of Rooibos.

Discover how this remarkable South African ingredient continues to shape innovation in tea and beyond.

To mark the festive season, Les Thés de la Pagode has unveiled its 2025 Advent Calendar, “Princess Zhao,” a tribute to the elegance and wisdom of ancient tea traditions. 

Among the 24 organic blends featured is the Vanilla Rooibos Escape, one of the brand’s signature infusions. This smooth and aromatic blend highlights Rooibos’ naturally sweet, caffeine-free character, offering tea lovers a comforting moment of calm during the busy holiday season.

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US-based boutique brand Tea with Tae is gaining attention for its creative new tea range, which includes an array of bold and unexpected flavours such as Chocolate, Turmeric Ginger, Fruit and Berry Oolong, and Hibiscus Rose. Among the standouts is their Rooibos blend, praised for its naturally sweet, earthy aroma and deep red hue.

The inclusion of Rooibos in this modern, mix-and-match collection highlights its growing appeal beyond South Africa – a caffeine-free, antioxidant-rich base that entices both traditional and adventurous palates. With new flavours constantly emerging, Tea with Tae is introducing a fresh generation of tea drinkers to the unique taste and versatility of Rooibos.

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In a collaboration that blends design and flavour, Café Kitsuné has partnered with iconic Scandinavian brand Iittala to create a limited-edition mug collection inspired by the timeless Teema series. To celebrate the launch, Café Kitsuné stores in Aoyama, Osaka and Fukuoka are serving four exclusive drinks – including a standout Sakura Rooibos Tea Latte.

This delicate infusion combines the floral notes of sakura with the naturally smooth, caffeine-free richness of Rooibos, offering a comforting balance of taste and aroma. The drink perfectly complements the refined aesthetic of the new mugs, turning every sip into an experience of design, culture and calm.

Available until 16 November, the collaboration captures the spirit of modern tea enjoyment – where Rooibos continues to inspire innovation around the world.

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Brazilian tea house Moncloa has teamed up with lingerie and homewear brand Recco for a unique collaboration that unites tea, fashion, and art. The Sentir collection introduces the Sinestesia blend, a vibrant infusion that combines Rooibos with grape, pineapple, papaya, strawberry, and raspberry – a true celebration of flavour and comfort.

Created to evoke a multi-sensory experience, the Rooibos-based blend reflects Moncloa’s vision of turning each cup of tea into a moment of wellbeing. Paired with tropical-print pyjamas designed by artist Jade Marangolo, the collection invites tea lovers to embrace relaxation as both a taste and a lifestyle.

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