April 22, 2022
The Magazine By, For, and About
Feldenkrais® Practitioners and Trainees
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Welcome!InTouch is a monthly e-newsletter about developing one's competence as a Feldenkrais® teacher. Issues will contain articles about teaching the Feldenkrais Method® of somatic education, running your own business, and more.
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Photo by Benjamin Combs on Unsplash
Nurturing Your Practice
From the Editors
We have a lot of fears about growing our practices. The challenge is always in finding a balance that serves not only your professional but also life goals and figuring out what clients inspire you and what clients drain you. This issue has articles and interviews that address these topics and will help you gain clarity on how to build a successful and sustainable practice, while nurturing you.
Chrish Kresge interviewed her coach Amy Musson, who will give you an idea of how coaching is done and what are the benefits. In her interview, Allison Rapp talks about her new book Nurture that will help you connect with your clients using email. Angela McMillan talks about how to find new clients online and Marsha Novak focuses on how to conduct that first initial session that will lead to long-term client relationships.
Happy Practice Building to you!
Lavinia and Yulia
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Elevating Your Practice with a Business Coach: An Interview with Amy K Musson, ICF Professional Certified Coach
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Watch spot-on coaching for a real-life Feldenkrais® Practitioner to gain insights into how to sustainably grow your practice.
Interviewed by Chrish Kresge, GCFPCM
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About AmyAmy is a Growth & Leadership Coach. She started coaching in 2002 and has mentore hundreds of individuals and teams in both the U.S. and Canada. She is an ICF Professional Certified Coach (PCC) trained through the Coaches Training Institute and holds a Master’s Degree in Counseling Psychology from Pacifica Graduate Institute. She is a continuing member of the International Coach Federation. Amy is also the host of The Growth Moment podcast and the author of Baby On Board! Becoming a Mothe Without Losing Yourself: A Guide for Moms-to-Be. Her websites are amykcoaching.com and thegrowthmoment.com
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About ChrishChrish is a Feldenkrais® practitioner who is passionate about using her skills, experience and diverse background to help people find their optimal health, power and innate dignity. She has been teaching the Feldenkrais Method for 23 years in the U.S., Ghana, Morocco, Turkey, France, and Nepal. Chrish co-edited a book about the Feldenkrais Method, Learning Through Movement. She served 3 terms on the Board of Directors of the Feldenkrais Guild® of North America, chaired numerous annual Feldenkrais Method conferences and currently serves on the Board of the Feldenkrais Educational Foundation of North America. Her website is Chrishkresge.com.
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To Nurture Your Practice … Nurture Your Clients
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Photo by Vero Photoart on Unsplash
By Marsha Novak, GCFPCM
With the idea of nurturing a practice, I suspect the first thing that comes to mind for many is attracting new clients. For this article I chose to focus on something I find equally important – nurturing the clients who actually make appointments. My focus will be mostly on Functional Integration® 1-on-1 clients as that has been more the focus of my 18+ year-old practice.
As with all things “Feldy” there is no one size fits all. That being said I would like you to contemplate this … would you rather see ten different clients for one session, not to have them return, or one client who chooses to return ten times? Yes, this might be an oversimplification, and your answer might be in the middle. Still, this a question worth considering.
My own practice history has definitely leaned toward the “client retention” side of the equation. Several years back I recall hearing that, though not my personal experience, it is quite common for folks to come to an initial private Feldenkrais® session only to decide it is not for them. This has rarely happened to me. When it has, looking back I see I failed at what I share below. Successful initial visits are key to client retention and I will devote a large part of this article to those.
So, what has worked for me in the initial sessions? (...)
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About Marsha Marsha Novak graduated from the Berkeley 3 training in 2003. She lives and works on Bainbridge Island, Washington and online. Over the years she has worked with a wide variety of clients ranging from professional dancers and musicians to children and adults who have "special needs”. Additionally over the last several years she has been mentoring Feldenkrais® trainees and recent grads. Her website is movingwellbainbridge.com.
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Your Ideal Clients: Why Do they Matter?
An Interview with Allison Rapp
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Allison Rapp discusses her new book Nurture that teaches practitioners how to connect to their ideal clients and grow their practice using email. Interviewed by Yulia Kriskovets.
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About AllisonAllison is a Feldenkrais® trainer and business coach, and supports hands-on practitioners in becoming transformational leaders, using practice-building as the vehicle for embodying the Feldenkrais Method® of somatic education. She wrote a book, Nurture: The holistic practitioner's guide to using email in building a local practice. Her website is AllisonRapp.com
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Three Essential Steps to Start Finding Clients Online
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Photo by Sergey Zolkin on Unsplash
By Angela McMillan
Are you struggling to understand the online world?
Have you started teaching online during the lockdown and now you love it?
Are you wanting to expand your classes?
Perhaps, you are wanting to create an online program but are not sure where to begin?
You find learning technology frustrating. The language the ‘experts’ use is confusing. AND do you really have to show up daily on social media to make sales online. I’ve been there. 7 years ago I started my journey online not knowing the rabbit hole I was diving into. It is frustrating, overwhelming, and confusing.
Now I help other Feldenkrais® practitioners build a business they love with a simple step by step proven process. In this article, I will share the 3 foundational steps to attract clients online. Doing these steps will help you move your business forward. (...)
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About AngelaAngela McMillan is a speaker, coach, and author on marketing and somatic movement. Over the past 7 years, she has been coaching movement specialists on how to bring their business online with her proven StoryVision Framework. Angela is the CEO of Embodiment Business Network. Inside her Community Movement Online Academy, she brings together her Feldenkrais and business coaching programs. Angela lives in Adelaide with her two little men (one not so little anymore) and enjoys reading and writing in her courtyard garden. Her website is www.angeemc.com.
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It's Moshe's Birthday! Let's Celebrate Together
Online | May 6, 2022 @ 12 - 2pm PT / 3-5pm ET
Not able to attend live? Register now and receive the recording!
Is The Feldenkrais Method a spiritual Practice, and was Moshe a spiritual man?
Presented by Robbie Ofir, Feldenkrais® Trainer, PhD PT
with Larry Goldfarb, teaching the “Prayer Lesson”
Moshe prided himself on searching and finding concrete answers to how things work, in particular human function. However, he drew in his talks on many aspects of spiritual teaching – from the Baal Shem Tov to Gurdjieff. Was it paradoxical or an elusively obvious process?
We’ll weave through the ambiguity of what we mean by Spiritual and try to clarify with movement, thinking, feeling and sensation the answer in the best we can to the question, “Was Moshe a spiritual man and is the Feldenkrais Method a spiritual practice?”
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