At the stroke of 2pm today, iHeartMedia Rhythmic Oldies KISQ (98.1 Kiss FM)/San Francisco changed format to Soft AC, rebranded as 98.1 The Breeze, sporting the new slogan, "Relaxing Favorites At Work." Leading up to the top of the hour, the final songs played on Kiss were, appropriately, "Kiss And Goodbye" by The Manhattans into "End Of The Road" by Boyz II Men.
"The Bay Area has tremendous heritage with Adult Contemporary hits; however as various stations evolved over time, almost all of them have vanished from the radio," said Don Parker, SVP of Programming for iHeartMedia San Francisco. "I'm happy to say that is no longer the case -- 98.1 The Breeze delivers relaxing favorites that are perfect while you work, help you unwind after a long day, or take it easy on the weekend. The Breeze is the most refreshing station in the Bay." Kathryn Wilcox, President, iHeartMedia San Francisco Region, commented, "There has been an open lane, musically, to satiate a market appetite for familiar favorites that would appeal to modern listeners. 98.1 The Breeze is a great addition to our San Francisco iHeartMedia cluster -- allowing us to continue to deliver the largest audience of any radio or TV outlet in the Bay Area."
The first song on The Breeze was "Easy" by The Commodores -- the first of a promised 10,000 songs in a row, commercial-free.
