July 8, 2026

Every year, NAR produces the Member Profile, which explores the business characteristics, business activity, income and expenses, office and firm affiliation, use of technology for work, and demographic characteristics of the membership of the National Association of REALTORS®. Based on a random sampling of members, the annual Member Profile strives to answer the question: Who are REALTORS®?

Seasoned professionals are increasingly defining the real estate industry, with the typical agent who is a REALTOR® now reporting 13 years of experience—up from 12 last year. The report also shows that 75% of members are very certain they will remain active in real estate for at least two more years, a slight uptick from 74% last year.

“The real estate market has been operating under suppressed conditions for more than three years, and yet the typical REALTOR® continues to gain experience and stay committed to the profession,” said Jessica Lautz, NAR Deputy Chief Economist. “What we are seeing is a more seasoned industry—professionals who are leaning on referrals, repeat clients and deep market knowledge to navigate one of the most challenging buyer environments in decades.”

The annual comprehensive report provides a snapshot of NAR members’ business activity, income, firm affiliation, technology use and demographics, based on transactions and trends from 2025. NAR’s current membership stands at 1,438,569.

Beyond membership counts, the report delves into the economic, demographic, educational, and tenure-related aspects of REALTORS®, as well as their agency relationships and compensation. The report also provides an in-depth analysis of office affiliations, firm types, and the use of the Internet and technology. For the first time, this year’s survey separated individual and team transaction data to better reflect how members work. 

“Today’s market is sharply divided between repeat buyers with housing equity who can move with relative ease and first-time buyers who are struggling to save for a down payment,” Lautz said. “The growth of teams and the rise in repeat and referral business reflect how REALTORS® are adapting—building durable client relationships to weather a market with limited inventory and stretched affordability.”

This valuable tool presents information in a user-friendly format, featuring a mix of charts, graphs, and tables that facilitate easy comparisons with previous studies.

 Click here to access the full report, and for a summary of the report's key findings, click here. 

The Pennsylvania Housing Finance Agency today announced the launch of its new custom homebuyer education course—an engaging, easy-to-use online program designed in partnership with Framework, an award-winning homeownership education platform. This updated course is available at no cost to Pennsylvania homebuyers and offers families accessible, bilingual and audio-enabled education designed to prepare for homeownership.

Built on Framework’s nationally recognized platform, the course is integrated into PHFA’s existing mortgage programs and equips aspiring homebuyers with the knowledge and confidence to navigate the homebuying process successfully. Homebuyers can choose to take the course independently or pair it with one-on-one counseling through a participating housing counseling agency, giving Pennsylvanians the option to blend self-paced online learning with personalized support.

“For nearly 15 years, our agency has put education at the forefront of our services to ensure it remains a critical part of sustainable homeownership,” said PHFA Executive Director and CEO Robin Wiessmann. “With Framework, we replaced our legacy course with one that speaks directly to the needs of Pennsylvania families—from first-time buyers to veterans to households making accessibility modifications—while also giving us the ability to measure impact and continuously strengthen our programs.”

To better serve Pennsylvania’s diverse communities, the course is offered in English and Spanish, with full audio in both languages.

Through this partnership, PHFA is extending its reach beyond traditional homebuyer education to provide families with pathways to long-term success. Framework’s comprehensive platform delivers tech-enabled, sustained homeownership support designed to increase positive outcomes and help homeowners thrive well after closing.

The Framework platform includes:

Post-purchase courses available for homebuyers who want to continue their homeownership education

Keep Up, Framework’s free newsletter offering timely tips and housing news

HomeServices, a marketplace with special deals, savings, and partner offerings tailored for Framework learners

Framework’s approach is proven to make a difference: homeowners who complete a course on Framework experience a 28% lower foreclosure rate than the national average, underscoring the long-term impact of high-quality homeownership education paired with ongoing support.

“Housing agencies are often the most mission-forward and locally focused organizations many homebuyers are supported by. So, our partnership with PHFA demonstrates how state housing agencies can leverage technology to deliver localized, measurable homebuyer education,” said Omar Esposito, President and CEO of Framework. “Together, we’re helping families across Pennsylvania gain the knowledge, confidence and resources they need to succeed in homeownership - curated and localized by PHFA.”

The course and more information are available today for Pennsylvania homebuyers at https://learn.frameworkhomeownership.org/phfa.

About PHFA

The Pennsylvania Housing Finance Agency works to provide affordable homeownership and rental housing options for older adults, low- and moderate-income families, and people with special housing needs. Through its carefully managed mortgage programs and investments in multifamily housing developments, PHFA also promotes economic development across the state. Since its creation by the legislature in 1972, it has generated more than $20.1 billion of funding for more than 210,310 single-family home mortgage loans, helped fund the construction of more than 113,200 rental units, distributed approximately $437 million to support local housing initiatives, and saved the homes of more than 51,400 families from foreclosure. PHFA programs and operations are funded primarily by the sale of securities and from fees paid by program users, not by public tax dollars. The agency is governed by a 14-member board.

About Framework Homeownership

Framework Homeownership is a leading provider of online homebuyer education. The Framework online homeownership platform has helped over 1.5 million first-time homebuyers and homeowners across the country start and grow in their homeownership journey, and is trusted by a network of over 180 partners. It offers comprehensive and accessible resources designed to help individuals and families prepare for successful homeownership. The platform delivers interactive and engaging content to support homebuyers at every step of the homeownership journey. www.frameworkhomeownership.org.

Land fraud is one of the fastest-growing threats facing today's real estate professionals, and it's becoming increasingly sophisticated. Scammers are impersonating property owners, using convincing fake identification, and targeting vacant parcels in an attempt to sell land they don't legally own. Without proper verification, REALTORS® can unknowingly become involved in fraudulent transactions that can lead to significant financial and legal consequences.

Join Tri-County Suburban REALTORS® for Land Fraud in Pennsylvania: Risks, Red Flags & Prevention on August 12 virtually via Zoom. This important free seminar, featuring guest speaker, Alex Shnayder, Esq. will break down how these scams work, the warning signs every agent should recognize, and steps you can take to protect yourself, your clients, and your business. Through real-world examples and strategies, you'll leave with the knowledge and confidence to identify red flags before they become costly mistakes.

As fraud schemes continue to evolve, staying informed is one of the best ways to safeguard your transactions. Whether you work with land occasionally or regularly, this timely seminar will provide valuable insights that every REALTOR® should have.

Register today and stay one step ahead of real estate fraud.

Nearly half of all U.S. farmland is expected to change hands in the next 20 years, according to AgAmerica. Still, only 1 in 4 farmers has a formal succession plan in place. As a result, much of the nation’s farmland is at risk of being absorbed by outside investors rather than passed down to the next generation of farmers. 

In 2025, farmland values hit an average of $4,350 per acre. In a state where farming and agriculture are abundant, what does the future of farmland look like in Pennsylvania? 

How often are farms sold? 

“I work with farm properties regularly, though much of my experience is with smaller farmettes rather than large-scale farming operations,” Tim Keller, a member of the Lancaster County Association of Realtors®, shares. “In our region, it is very common for farm properties, both full farms and smaller acreage parcels, to be sold at auction, especially when they are part of an estate or generational transition.” 

“That approach creates a transparent and competitive environment, which tends to bring out serious buyers, whether they are local farmers, neighbors or individuals looking for a rural lifestyle property.” 

Greg Herb, a member of Tri-County Suburban REALTORS®, notes that he works with farmland properties in Montgomery, Berks, Chester and parts of Lehigh counties. He does not see a big turnover of these properties, as they have typically been held for decades and passed down to the next generation, contributing to a lack of inventory. Many times, they are only listed if the property owner is retiring and doesn’t have a succession plan.

For the full article on PAR's JustListed Blog, click here.

To support your continuous learning, the Association of REALTORS® School is offering
special discounts on upcoming designation and certification courses. Two-day certificate
courses, normally $235 are being offered for $189, and one-day certificate courses are being offered for $125!  These discounts make it more affordable to advance your education and gain the credentials that will propel your career forward.

Upcoming Classes

Real Estate Negotiation Expert Course (RENE): The Real Estate Negotiation Expert (RENE) certification is designed to elevate and enhance negotiating skills so that today’s real estate professionals can negotiate to win. In this 2-day course, being held on July 20th & 21st, you will learn how to: craft a strategy for negotiation and learn when and how to negotiate; adjust your communication style to achieve optimum results with any party in a transaction; negotiate effectively face to face, on the phone or through email and other media.

Planning and Zoning Resource: Advocating for Your Community’s Future (August 26, 2026): Planning and zoning serve as the basis for all communities. This course will teach you the basic components and processes of the planning and zoning phases of real estate development, and how these phases must lead us to a better way of developing communities through the application of smart growth principles.

This course teaches attendees the basic process of community planning and zoning, state-of-the-art community planning concepts that they can apply, how to get their community to live up to its potential, what is needed to make their community a better place to live and do business, the value and benefits of smart growth neighborhoods to homebuyers and communities, and how they can help make smart growth possible.

More than 83 acres of the quaint, 19th-century St. Peter’s Village along French Creek in Warwick Township will be sold at auction on Sept. 30. The sale will include the historic and well-known Inn at St. Peter’s Village, as well as shops and 121 subdivided home sites. All the home sites and buildings will be sold as one unit during the auction at the Desmond Hotel in Malvern. The land for sale includes two stalled housing developments, evidently brought to a halt by the ailing sewage treatment plant along the creek. The listing indicates the “buyer will have to agree to make maintenance improvements to the Warwick Water Works wastewater treatment facility that services the area,” according to an article in Philly Voice.
Source: Daily Local News; 6/30/2026

July 10th | 8:00 am - 9:30 am
Commercial/Industrial Marketing Exchange – Hybrid – RPR Commercial
Association of REALTORS^® School, Malvern & Virtual Via Zoom

July 14th | 10:00 am - 12:00 pm
No-Panic Presentation Skills for REALTORS: How to Speak Confidently & Compellingly Anywhere, Anytime
Association of REALTORS^® School, Malvern

July 20th & July 21st (two-day course) | 9:00 am - 4:30 pm (both days)
Real Estate Negotiation Expert Course (RENE) | Association of REALTORS® School, Malvern
Association of REALTORS^® School, Malvern 

July 23rd | 10:00 am - 11:00 am
Leveraging Crexi for Business Growth – Commercial Real Estate Webinar
Virtual Via Zoom

July 23rd | 10:00 am - 10:45 am
Bright MLS Nestfully Mobile: Your Business in Your Pocket I Virtual Webinar
Webinar via Bright MLS

Contact Us
610-560-4800
info@tcsr.realtor

Office
1 Country View Road
Suite 201
Malvern, PA 19355