Issue Number: 402

LIA Announces the 2025 Audio & Radio
Jury President Sbu Sitole, CCO of
The Odd Number, Johannesburg

LIA will be gathering the brightest global creatives to judge the 2025 Audio & Radio competition at Encore @ Wynn Las Vegas. This year’s judging will take place from 25th September through 3rd October. Sbu Stole, Chief Creative Officer of The Odd Number, Johannesburg will preside over the Audio & Radio jury. All jury members will be onsite to deliberate over every piece of work from the first round of judging through to the statue discussions.

Sbu Sitole - 2025 Audio & Radio Jury President

Sbu Sitole, who is Co-Founder and Chief Creative Officer of the Odd Number, is no stranger to judging, having served on the juries of top global awards shows. His agency was named Loerie Awards Africa and Middle East Independent Agency of the Year 2024.

“Radio and Audio is possibly my first love in advertising. I love beautifully written pieces, I love ideas, I love the ability of audio to take you on a journey, using the power of sound. I’m looking forward to ideas that not only disrupt the genre, but move the category forward,” said Sbu.

Audio & Radio is more than just traditional broadcasts. This medium continues to innovate and find new ways to reach its audience. Podcasts, for instance, allow content to be consumed on-demand, thus allowing listeners control over when and where they tune it.

Barbara Levy, President of LIA, said, “We are delighted to welcome Sbu as our first South African Audio & Radio Jury President to be onsite in Las Vegas. He is passionate about the medium. Together with his highly talented jury, I know that only great ideas and great craftmanship will emerge as winners.”