Barbara Levy, President of LIA, stated: “We are thrilled to welcome these visionary Creative Leaders as our 2025 Jury Presidents for our Chinese Creativity Show. Their expertise, creativity, and dedication to excellence will ensure that the most groundbreaking and impactful Chinese language work is recognized on a global stage.”
Originally established in 2017, the Chinese creativity show returns with a renewed focus on innovation, cultural relevance and craftsmanship across advertising, design, digital media, branded content and emerging technologies.
The 2025 edition will feature an elite jury of regional creative leaders, who are all experts on Chinese branding and communications, ensuring world-class standards in evaluation. This diverse, high-calibre panel of Chinese speaking, top-tier creatives maintain LIA’s reputation for impartiality and excellence. All entries will be judged to the same international standards as the LIA global show. Winners will be awarded the same iconic statue as the LIA global statue, coated in brilliant red, with a gold, silver or bronze base.
LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings. So, winning at LIA Chinese Creativity puts you amongst the creative elite. It means you've created game-changing work and moved the creative needle.
2025 Chinese Creativity Jury Members:
Kaz Tsuburaku, Executive Creative Director, Dentsu Digital Japan
Alexis Chiu, Group Managing Director, Saatchi & Saatchi Hong Kong
Dissara Udomdej, CEO & Creative Founder Yell Shanghai
Emily Wang, Partner, Shanghai Runshi Enterprise Marketing Management
Joseph Lau, Global Head of Creative & Design, OPPO, Shenzhen
Sandy Sun, Founder & CCO, Moowu, Beijing
Jimi Hsieh, Executive Creative Director, Ogilvy Taiwan
Nicole Ma, CEO & CCO, Ma’nifesto, Shanghai
Huang Feng, Parter, FRED&FARID Shanghai
Airy Han, Founder, BonUs, Shanghai
Liao YongJun, CEO, TPSS Production, Beijing
Yee Wai Khuen, Chief Creative Officer, TBWA, Malaysia
Arthur Tsang, Greater China CCO, McCann-Erickson Guangming
The 2025 LIA Chinese Creativity Award Entry System is open with a 25% discount through 30th June 2025. As of 1st July, entry fees will be invoiced at the full entry fee.
The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format. No English-translated ads allowed.
Early-bird deadlines, categories, fees and detailed guidelines are available on our website.
