The lights burned bright in Las Vegas today as another round of world-class work emerged from the jury rooms. LIA unveiled its next batch of Winners & Finalists, following intense, live on-site judging where every single entry was seen, debated and evaluated together with no pre-judging. At the same time, Creative LIAisons attendees were granted an unmatched view of the process with the exclusive LIA Statue discussion observation, watching jurors dissect and diascuss the industry’s top campaigns in real time. With even more categories still underway, the anticipation for the next wave of LIA Statues continues to build.

Ambient & Activation, Billboard, Poster and Print
Winners and Finalists Announced

After rigorous in-room judging led by Chaka Sobhani, President & Global Chief Creative Officer of DDB Worldwide, the Ambient & Activation, Billboard, Poster and Print jurors are proud to unveil this year’s standout work.

The Ambient & Activation category champions brands that transform spaces through experiential design, activations, and immersive engagement. This year, the jury awarded the Grand LIA to SERVICEPLAN GERMANY for their bold campaign “Rainbow Wool”. In total, the panel honored the category’s best work with a Grand LIA, three Gold, 11 Silver and 13 Bronze Statues, along with 10 Finalists.

Celebrating the most creative large-format outdoor work, static or interactive, in the Billboard category, the jury awarded three Gold, three Silver and nine Bronze Statues, plus eight Finalists. 

Honoring eye-catching static or interactive Posters indoors or out, the jury presented nine statues; a Grand LIA, one Gold, four Silver and three Bronze Statues, and recognized three Finalists. The Grand LIA was awarded to Leo Dubai for NBA India - The Great Indian Dunk titled "Jordan 23"; "Kobe 08"; "Lebron 06"; "Shaq 34". 

The Print category rewards creativity released in printed publications or direct marketing formats. The jury celebrated the best with two Gold, six Silver and seven Bronze Statues, and commended four Finalists. 

 VIEW THE WINNERS & FINALISTS

Under the leadership of Gabriel Schmitt, Global Chief Creative Officer of Grey, the Evolution and Creative Use of Data jury has revealed this year’s winning ideas.

Evolution rewards ideas breaking from the status quo and point to new ways forward, whether a social wave, a new tech application or a new business model. The jury awarded a Grand LIA, four Gold, five Silver and three Bronze Statues, alongside two Finalists. This year’s Grand LIA went to Publicis Conseil, Paris for their trailblazing campaign "Three Words" for AXA.

Celebrating data as a creative engine that powers and enhances campaigns, the jury recognized outstanding work in Creative Use of Data with a Grand LIA, three Gold, three Silver and five Bronze Statues, plus five Finalists. The Grand LIA was awarded to ATime&Place, Melbourne for "The Suzuki Index" created for Suzuki.

VIEW THE WINNERS & FINALISTS  

Led by Jury President Dan Lucey, Chief Creative Officer and Co-CEO of Havas New York, the jury for TV & Cinema and Online Film is thrilled to celebrate the year’s most outstanding film work.

Recognizing commercial films crafted for broadcast or cinema release with standout ideas, execution and craft, the TV & Cinema jury awarded a Grand LIA, five Gold, six Silver and 10 Bronze Statues, alongside six Finalists in the TV & Cinema category. The Grand LIA went to McCann Paris for their work “The Final Copy of Ilon Specht" produced for L'Oréal Paris.

The Online Film category honors commercial films created primarily for online or social platforms, blending brilliant ideas with platform-native execution. The jury celebrated excellence with a Grand LIA, eight Gold, 10 Silver and 12 Bronze Statues, in addition to four Finalists. This year’s Grand LIA was awarded to BBDO Bangkok for “Death of A Salesman” created for Five Star.

VIEW THE WINNERS & FINALISTS  

Steered by Jury President Peter Khoury, Regional Chief Creative Officer of TBWA\Asia and Chief Creative Officer of TBWA\Singapore, the Branded Content and Branded Entertainment jury proudly unveils the best work of the year.

Celebrating informative, audience-winning content that secures attention, the jury awarded a Grand LIA, two Gold, five Silver and six Bronze Statues, along with six Finalists. The Branded Content Grand LIA went to TBWA\Media Arts Lab, Los Angeles for “Submerged” created for Apple.

Branded Entertainment honors advertising that is cleverly disguised as entertainment. The jury recognized excellence with a Grand LIA, six Gold, five Silver and two Bronze Statues, plus four Finalists. The Grand LIA was awarded to McCann Paris, picking up their second Grand LIA for their innovative work “The Final Copy of Ilon Specht” produced for L'Oréal Paris.

VIEW THE WINNERS & FINALISTS  

Chaired by Sandi Preston, Chief Strategy Officer of Translation – Division of UnitedMasters New York, the Creative Strategy jury is honored to present this year’s winners.

This category celebrates the discovery, problem-solving and fresh insights sparking impactful creative ideas. The jury awarded a Grand LIA, 13 Gold, 12 Silver and six Bronze Statues, and 17 Finalists. The Grand LIA was presented to AMVBBDO, London for " Livefearless - The Heart & Guts Behind The Blood " created for Libresse/Bodyform.

VIEW THE WINNERS & FINALISTS  

Creative LIAisons attendees gained an experience few in the industry ever get: stepping behind the curtain to watch Statue deliberations unfold in real time. From their front-row seats, they saw jurors challenge, champion and dissect work with rigour and passion, debating every angle before deciding what rises to the top. For the next generation of creatives, it was a masterclass in how world-class ideas are evaluated, and a rare glimpse of the intense, collaborative process behind each LIA Statue.

Cristiana Candido

Creative LIAisons Mentee

Senior Copywriter
LePub Milan

“The diversity of the jury opened my eyes. Seeing so many cultures and lived experiences in one room reminded me how crucial it is to consider perspectives beyond my own when creating work, particularly for diverse audiences.”

Scott Pierce

Creative LIAisons Mentee

Writer

72andSunny Los Angeles

“This has been my favorite part of the program so far. Watching jurors debate every facet of an idea taught me it’s not only vital to build strong case studies, but to think about those angles early on, baking them into how we form ideas in the first place.”

Thasorn (Pete) Boonyanate

TV & Cinema and Online Film Juror

Chief Creative Officer

BBDO Bangkok

“It’s amazing that the Creative LIAisons attendees were given such a rare opportunity to watch the debate unfold up close as we evaluate the work. I wish I’d had something like this when I was starting out.”

Gabriel Schmitt

Evolution & Creative Use of Data Jury President

Global Chief Creative Officer

Grey

“Letting the next generation sit in on LIA Statue discussions is a rare gift. They’re not just seeing how work gets judged; they’re learning how to make a case, debate with passion, and respect opposing views. Those are skills that will power their entire careers.”

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