TrackMaven recently analyzed 10 months of social media content — a grand total of 342,489 social media posts and 795,230,787 interactions — from 213 leading B2C brands across 5 key social networks in 10 B2C industries in order to understand which social channels prove to be most effective. See the data and key takeways for 2016 here.

Engagement matters. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. This report from Smart Insights details which demographics are most active across the globe on each of the most popular social media sites so you can better target your specific audience.

It's not enough to simply see general engagement benchmarks across the globe. You must be able to pull and understand benchmarks as they relate to your own brand. Buffer's guide will show you how to add benchmarking to your social media analysis and provide step-by-step instructions for setting up benchmarks for your social accounts.