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Strategies To End Your Year On A High Note

Entering your slower season? Take advantage of the slowdown in traffic to tackle some of these best practices shared by Bike Co-op member retailers. These easy-to-implement strategies can help you end your year strong and put you in good position for 2018:

"A Little Paint Goes A Long Way"

What works for home sellers can work for you too. On a slow day look at the interior and exterior of your store and put yourself in the shoes of a customer entering your showroom for the first time. Better yet, ask friends or family to make a visit and obtain their fresh perspective.

How do the walls and cash wrap look? Is the paint marked and faded? Are the front windows streaked or smudged? Is everything properly tagged? Are signs and product displays dusty?

Get a fresh new coat of paint on the walls. Replace beat-up or dated small fixtures like door knobs or handles. Clean or replace that front entry rug. Break out the Windex and the duster. These are low-cost improvements that can have a big impact on your store's overall appearance.

Set Merchandising Standards With Your Staff

After you make these improvements, maintaining the look of your store is much easier if you set merchandising standards that your staff needs to abide by. Remind them that your store’s visual presentation is critical to your customers' experience, and that it's everyone's responsibility to help keep the store clean, organized and properly merchandised. If necessary, include these responsibilities in their job descriptions.

Prominently Feature Gift Cards

On your cash wrap.
On your home page.
In social media.
In your emails.

Offer Bundled Services & Products

Bundling is a merchandising strategy that consumers view favorably. Bundling makes it easier for consumers to make a decision on what they need, particularly during the holidays when they are buying gifts. "Survival kits” that include all the essentials for roadside repair are great bundling examples:

Survival Kit #1: Seat bag, mini pump, tube, tire levers, patch kit, folding multi-tool.
Survival Kit #2: Expanding seat bag, mini pump w/gauge, deluxe multi-tool, tube, tire levers, deluxe patch kit, and chain tool.

Promote Your Service Business By Scheduling Repair Clinics At Your Store

Basic Repair Class: hold this clinic on an evening from 6:30-8:30 pm and give the customer an overview of basic roadside repair. Charge at least $25 per participant.
Advance Repair Class: hold this clinic on the weekend and teach the customer to overhaul his or her own bicycle. Charge at least $175 per participant.

The Bike Cooperative provides tools to help independent bike retailers improve their profitability, including comprehensive marketing, consumer financing and product rebate programs. Become a member today.

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670 N. Commercial St. 3rd Floor
Manchester, NH | 03101 US

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