stay informed about dates, deadlines and opportunities
stay informed about dates, deadlines and opportunities
Member Memo - Nov. 12, 2019

Annual Member Meeting

Vintners Inn, November 13th, 3:00-6:00
Sandra Hess will be our Keynote Speaker.  Biggi Vaughn and Scott Spencer, from Sonoma County Tourism, will update us on their outreach and plan for their post-fire, PR and messaging. 

Please RSVP Here

2:45 arrive
3:00 Wine Road review and update
3:30 Biggi Vaughn and Scott Spencer - Sonoma County Tourism
4:00 Sandra Hess - DTC Wine Sales
4:30 Wine Reception and Partner/Vendor Meet & Green
6:00 Conclusion


The web page is now listing about 80 of our winery members who have agreed to a $5 shipping fee on a case of wine, from now until Nov. 22.
We can add more wineries.  Use the hashtags #SipSonoma  #WineRoad  #GatherInSonoma     Click here to check it out #SipSonoma
We have already seen nearly 700 posts with the hashtag on Instagram! The video has had over 2000 views, 40 shares and over 500 engagements.
I hope this is translating into wine sales.

Winter Wineland

The list of participating wineries is online and tickets went on sale last week, via our monthly Wine Road newsletter.
The event invitation next week will go out via email next week.
We will be handing out the postcards and posters at the Annual Meeting next week for the wineries.
Debbie will be sending the participating wineries a tool kit for social sharing in the next couple of weeks.
Our initial outreach usually kicks things off pretty well. We need wineries to begin pushing about Dec. 1st.
With our soft launch last week, we have now sold 400 tickets. Here we go again...

We hope you join us.

Wine Road will be setting up "Destination Wine Road" at this festival AND organizing two seminars, for press and trade. This is the link with festival details and for the form to register.
Wine Road will offer $175 to help offset your table costs.

Recovery Workshop

Get the information and insights you need to get your recovery on track. Presenter; Matthew Welty.
  • Insurance Adjuster Communication
  • Insurance Policy Review
  • Comprehensive Property Assessment
  • Strategic Inventory Presentation
  • Additional Expenses...
THIS Friday, Nov. 15th, 8:30-9:30
Location to be determined.

Social Media - Workshop

FREE Workshop - Learn how to attract more sales with online tools and show the world that your business is open!
Join local small business owners where you can learn how to recover from the Kincade fire and organically market your business online to grow your sales! 

In this workshop business owners will learn how to...
  • Shift their mindset to attract new business
  • Provide value while making crucial business decisions
  • Use social media to spread the word (without paid ads) that they're open for business (real examples will be shown)  DETAILS AND REGISTER HERE
The workshop is free, but they are asking wineries to please bring a bottle of wine to share that night. Seating is limited.

The 8th Annual North Coast Wine Industry Expo

(WIN Expo) is the largest trade show and conference focused exclusively on Sonoma, Napa, Lake and Mendocino counties and is scheduled to take place at the Sonoma County Fairgrounds in Santa Rosa, CA, on Thursday, December 5th, from 9 a.m. to 4 p.m.
The Expo provides the opportunity to network with 3,000 wine professionals and visit over 300 exhibitors presenting the latest products and services available and offering Expo Deals (#ExpoDeals), special one-day, end-of- year discounts to attendees.
Use code WR2019 for a FREE Trade Show Floor Pass
This year’s educational conference will include nine comprehensive workshops focusing on three distinct tracks: Winemaking & Production, Sales & Marketing, and Business Strategy & Leadership.
Use code WIN15 for 15% off the Regular Price of any Conference Sessions (tradeshow pass included)
To see the full list of this year’s conference speakers & topics, exhibitors and to register please visit:

We are wrapping up the ticket refunds etc.

These are approximate numbers...
90 tickets transferred over to Wineland and donated the difference in the ticket price to the REFB.
130 tickets are waiting for next year's Wine & Food Affair. We are providing those folks with a FREE Tasting Pass (one day) in the meantime.
100 tickets were donated to the REFB. We are providing those folks with a promo code for 20% off any one of our 3 annual events in 2020.
That leaves us with approx. 2700 people that were refunded entirely. At this point, the collective donations to the REFB from our ticket holders is about $14,000.

Thank You To Our Key Partners

for helping Wine Road continue to be a leader in wine tourism.
Please feel free to use these links with your social media postings. These businesses are supporting our efforts, and we want to support them.
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