Sales of wearables are estimated to reach 172 million units in three years. Is your marketing strategy ready? In this article from Chief Marketer, you'll learn four tips marketers can already use to craft a basic marketing strategy for wearables, even though the technology is still in its infancy.

Each second, wearable devices collect reams of personal data from users, and in-the-know marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences. DMN explains how in this guide about the future of marketing for wearable tech.

Deciding to venture down the road of developing a wearables strategy, an OTT one, or both is a big decision that your brand should consider closely. These questions from Adobe will help you determine the right move for your company.