Consumer Financing: Proven To Increase Sales        
Whether they're buying electronics, home goods, furniture, you name it, customers are used to having financing offered to them when they shop at other retailers. So when these customers come to your store, they expect that you will also have financing options available, particularly if they are planning to make a large purchase. If a customer planning to buy a bike walks in expecting to be able to use financing and you don't offer it, at best you've disappointed them. At worst, you've lost the sale. 

Now is the time to make sure your staff is ready to comfortably offer consumer financing to ensure a successful 2017. Here's why:
You're Not Putting Your Customers In Debt By Offering Financing
In fact, you’re actually putting them in better financial position than if you accepted their credit card instead. With a credit card, the customer has just one month to pay off their balance before the higher rate on their outstanding balance kicks in. With financing, you’re giving your customer the opportunity to pay off that balance over an extended period of time such as 12 months, without penalty. 
Let’s be frank - if you’re choosing not to offer financing because it’s a moral issue for you, then you really should not be offering credit cards as a form of payment either. 
Financing Incentivizes Customers To Return To YOUR Store
The next time a customer plans to make a purchase, they are far more likely to go to the store where they have a line of credit and whose card is in their wallet. 
When customers get approved for financing through The Bike Cooperative's Freedom To Ride program, they receive a card with your store's name on it. Retailers have been offering store cards for decades because they know it encourages loyalty.
The Bike Cooperative introduced consumer financing to the bicycle industry in 2003 with our exclusive Freedom to Ride program. 
Click here for more details.
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Enroll In The Bike Cooperative’s Freedom To Ride Program Through Synchrony Financial By March 31, 2017 And Earn $300 Per Location!
Click Here For Full Details
Synchrony Financial will also pay your staff $25 on a Visa gift card for every 5 consumer applications the sales person submits from March - May 2017.* 
  • 69% of Synchrony Bank cardholders always seek promotional financing options when making a major purchase.**
  • 55% of Synchrony Bank cardholders would choose another retailer or not make the purchase if a financing promotion was not available.**
  • 74% of customers were approved in 2016 across the entire Freedom To Ride Program.
    *Approved or declined applications. Contact The Bike Cooperative for complete offer details.
    **2014 Synchrony Financial Major Purchase Study, Fitness Industry.
Steve Beheler Spokes Etc.
“The Freedom To Ride financing program has been a huge success for our stores, increasing our sales and average ticket amounts."  
 
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