Hello Colleague,

Using a consistent NYU voice helps build familiarity and trust with our audiences, and the way we use it in our stories relfects NYU’s core values. While the characteristics of the NYU voice are constant, the tone can change based on the context, target audience, and goals of your communication. Here are some resources that can help you use the NYU voice and tone in each and every one of your stories.

In case you missed it: In previous parts of NYU Brand Basics, we covered the NYU brand essence, personality, and audience personas; templates and logos; the NYU voice and tone; content strategy; the NYU look; editorial, inclusivity, and accessibility standards; communications channel best practices; resources for creating photography and video; and the visual tone spectrum.